Download - Attracting Links
@sharkseo
Attracting Links
Who is this guy?
sharkseo.com@sharkseo
HackerBuddy
Just Buy This One
Uptime Robot
OkCupid
Why? Attractive
Content
Can attract strong links
Picks up linksover time
Diversifies your
anchor text
Hopefully future-proof
Great for branding
An important note about anchor text.
It’s more likely to be successful if you target a community and get to know them.
Lessons Learned
1
The audience for your linkable content can be different from your current customers.
Lessons Learned
2
News sites want a story:Think of a headline when pitching news.
Lessons Learned
3
News sites want a story:Think of a headline when pitching news.
Lessons Learned
3
The longer it takes, the lower the ROI:Build prototypes quickly, it doesn’t need to be perfect.
Lessons Learned
4
The longer it takes, the lower the ROI:Build prototypes quickly, it doesn’t need to be perfect.
Lessons Learned
4
You won’t always be successful:Try to launch a prototype first to gauge the reaction.
Lessons Learned
5
You won’t always be successful:Squeeze as much link value out of it as you possibly can, even if it if fails.
Lessons Learned
5- Killer Startups- MakeUseOf- Startup Lift- Museum of Modern Betas- Infographics Showcase
You need to let people know about it.Promote it properly.
Lessons Learned
6stumbleupon.com/ads
facebook.com/advertising
reddit.com/promoted
React quickly, join the conversation when it gets traffic.
Lessons Learned
7
WHERE DO I START?
Get to know your communities
Get a coder in your team
Infographic & blog post data:
google.co.uk/intl/en/landing/internetstats
Infographic & blog post data:
data.worldbank.org
Infographic & blog post data:
google.com/publicdata
THANKS.sharkseo.com/brightonseo
@sharkseo