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1
A RESEARCH ENTITTLED
“ATTITUDE OF
PEOPLES IN ONLINESHOPPING’’
CONDUCTED ON PEOPLES USING INTERNET
BIJIN AP
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ROLL NO : 8
S2 MBA
ACKNOWLEDGEMENT
First and foremost, I tan! "od, te A#mi"t$
s%&&ort and dro& of '#essin"s %&on me to (omete m$
resear( )itin te sti&%#ated time &eriod*
I )o%#d #i!e to e+&ress m$ "ratit%de and tan!s to
s* -ineeta mam for "i.en tis "reat o&&ort%nit$*
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CONTENTS
CHAPTER TITLE PAGE NO
CHAPTER 1
INTRODUCTION 0
STATEENT OF PROLE
O3ECTI-ES
SCOPE OF STUD4 5
LIITATIONS OF STUD4 5
CHAPTER 2 RESEARCH ETHODOLOG4 678
CHAPTER / RE-IE9 OF LITRATURE 1:711
CHAPTER ; DATA ANAL4SIS AND
INTERPRETATION
1272;
CHAPTER 0
FINDINGS 20
CONCLUSION 2
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CHAPTER
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11 TIE RE
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STATEMENT OF PROBLEM An in(reasin" n%m'er and .ariet$ of @rms and
or"aniations are e+oitin" and (reatin" '%siness
o&&ort%nities on te Internet, 9it tis emer"in" @e#d of
so&&in" te interest of mar!eters is a#so in(reasin" in
st%d$in" )at a(t%a##$ moti.ates (ons%mers to so&
on#ine* Com&etition amon" on#ine so&&ers are
in(reasin", so it is im&ortant to ana#$e and identif$ te
fa(tors )i( inB%en(e (ons%mers to so& on#ine in order
to (a&t%re te demands of (ons%mers* Tis st%d$ so%#d
identif$ )$ so%#d &eoes (oosin" on#ine so&&in" and
)$ not (oosin" on#ine*
OBJECTIVES
1* To %nderstand &eoes attit%de to)ards on#ine
so&&in"*2* Identif$ )$ &eoes ad on#ine so&&in"*
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/* Identif$ )$ &eoes e.er ad on#ine so&&in"*;* To @nd o%t te fa(tors ae(tin" &eoes on#ine
so&&in" 'ea.ior*0* Identif$ ad.anta"es of on#ine so&&in"** Understand dra)'a(!s of on#ine so&&in"*5* Ha.e smart &one inB%en(e in on#ine so&&in"*
SCOPE OF THE RESEARCH
On#ine so&&in" is in(reased '$ da$7to7da$,
aorit$ of &eoes %sin" internet* Tis st%d$ )i## e#& to
identif$ )$ does &eoes (oosin" on#ine so&&in", and
)$ not (oosin" on#ine so&&in"* Tis st%d$ )i## e#&s to%nderstand te satisfa(tion of (ons%mers te$ '%$
tro%" on#ine sites* Te resear( so%#d @nd o%t te
ad.anta"es and disad.anta"es of on#ine so&&in"
LIMITATIONS OF THE STUDY
• Te d%ration of st%d$ is on#$ 20 da$s* Tis is
not eno%" to (o##e(t a## detai#s re#atin" to te
st%d$*
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• Te st%d$ is de&ended on te same s%r.e$,
same is .er$ #imited*• Findin"s de&endent on &eoes ans)ers and
o&inions*• Tere is a (an(e of errors*
RESEARCH METHODOLOGY
Resear( is mere#$ aimed at a(%irin" te most
'asi( t$&e of information* %t it is sti## resear( in a .er$
rea# sense 'e(a%se it re%ires an indi.id%a# to @rst
identif$ te &ro'#em, ten @nd o%t )ere to "o for
information and )om to as!, and a#so !no) )at
%estions to as!*
Resear( metodo#o"$ is te )a$ to so#.e &ro'#em
s$stemati(a##$* It dea#s )it te o'e(ti.e of resear(
st%d$, te metod de@nin" resear( &ro'#em, te t$&e of
$&otesis form%#ated, te t$&e of data (o##e(ted, te
metod %sed for data (o##e(tion and ana#$sis et(
Rese!"# $%&e
• Des(ri&ti.e resear(
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Te st%d$ fo##o)s des(ri&ti.e resear(
metod* Des(ri&ti.e st%dies aims at &ortra$in"
a((%rate#$ te (ara(teristi(s of a &arti(%#ar
"ro%& or sit%ation* It (on(erned )it des(ri'in"te (ara(teristi(s of a &arti(%#ar indi.id%a#
indi.id%a# or a "ro%&* Here te resear(er
attem&ts to &resent e+istin" fa(t '$ data
(o##e(tion*
S'&(e s)*e
It refers to te n%m'er of items to 'e se#e(ted from
te %ni.erse to (onstit%te a same*
S'&()+, 'e$#-.
Samin" te(ni%e is %sed in te st%d$ is
(on.enient samin" )i( is a#so (a##ed non7random
samin"*
Pe!)-. -/ s$0.%
Te &eriod )i( is ta!en to (omete te st%d$ is
2; da$s*
D$ "-((e"$)-+
Primar$ data and se(ondar$ data*
S$$)s$)"( $--(s 0se.
Pie dia"ram ar dia"ram
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RIVIEW OF LITERATURE
1 F"$-!s 3e"$)+, $#e "-+s0'e!’s
$$)$0.es -+ -+()+e s#-&&)+, )+ S0.)
A!4)
Na#a =a#i#
Co##e"e of Com&%ters and Information Te(no#o"$, Taif
Uni.ersit$, Sa%di Ara'ia
Te st%d$ )as identi@ed te
im&a(t of (ons%mers> attit%de and '%$in" 'ea.io%r
to)ards on#ine so&&in" in Sa%di Ara'ia* On#ine so&&in"
is "ettin" more and more fasiona'#e in Sa%di Ara'ia as
)e## as in rest of te )or#d, '%t te s&eed of on#ine
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so&&in" in Sa%di Ara'ia is s#o)er (om&ared to te entire
)or#d* A((ordin" to o%r s%r.e$, on#ine so&&in" is "ettin"
&o&%#ar in te $o%n"er "eneration s%( as st%dents and
&rofessiona#s* St%dents %s%a##$ &refer to '%$ "oods fromits ori"ina# so%r(e and often te$ &refer to so& on#ine*
2 F"$-!s )+50e+")+, G-$(+.
"-+s0'e!s $- s#-& -+()+e
aster Tesis in %siness AdministrationA%tors %ammad Umar S%#tan and D Nasir Uddin
De&artment of %siness Administration
S%&er.isors Per Lind and r* Sostrand Fredri!
On#ine so&&in" is 'e(omin" more
&o&%#ar da$ '$ da$ )it te in(rease in te %sa"e of
9or#d 9ide 9e' !no)n as )))* Understandin"
(%stomer>s need for on#ine se##in" as 'e(ome (a##en"e
for mar!eters* S&e(ia##$ %nderstandin" te (ons%mer>s
attit%des to)ards on#ine so&&in" , ma!in" im&ro.ement
in te fa(tors tat inB%en(e (ons%mers to so& on#ine
and )or!in" on fa(tors tat ae(t (ons%mers to so&
on#ine )i## e#& mar!eters to "ain te (om&etiti.e ed"e
o.er oters* Terefore teir st%d$ as fo(%sed main#$ on
t)o resear( %estions, i )at are fa(tors tat inB%en(e
(ons%mers to so& on#ine and to see )at fa(tors are
most attra(ti.e for Got#and on#ine so&&ers* ii 9o are
on#ine so&&ers in terms of demo"ra&$
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6 CONSUMER ONLINE SHOPPING
ATTITUDES AND
BEHAVIOR: AN ASSESSMENT OFRESEARCH
Na Li and Pin" Jan"
Cons%mers attit%des to)ard on#ine so&&in"
a.e "ained a "reat dea# of attention in te em&iri(a#
#iterat%re* Consistent )it te #iterat%re and mode#s of
attit%de (an"e and 'ea.ior, it is 'e#ie.ed tat(ons%mer attit%des )i## ae(t intention to so& on#ine
and e.ent%a##$ )eter a transa(tion is made* Ei"t
Ameri(as Conferen(e on Information S$stems 01/
m%#tidimensiona# (onstr%(t tat as 'een (on(e&t%a#ied
in se.era# dierent )a$s in te e+istin" #iterat%re* First, it
refers to te (ons%mers a((e&tan(e of te Internet as a
so&&in" (anne# * Se(ond#$, it refers to (ons%merattit%des to)ard a s&e(i@( Internet store Ki*e*, to )at
e+tent (ons%mers tin! tat so&&in" at tis store is
a&&ea#in"*
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CHAPTER 7
DATA ANALYSIS AND INTERPRETATION
THE TABLES AND FIGURES SHOWING
RESPONDENT OPINION REGARDING
INTERNET USAGE
Ta'#e1
I+$e!+e$ 0s,e -/ s$0.e+$s
SL*NO Usa"e No* of
&eoes
of
res&ondent
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1;
1 Less tan 1
o%r
1 2*0
2 172 o%rs 1: 20/ 27/ o%rs 12 /:; /7; o%rs 1; /00 ore tan ;
rs
/ 5*0
Tota# ;: 1::
Fi"%re 1
#ess tan 1 r 172 r 27/ r /7; r more tan ; r:
0
1:
10
2:
20
/:
/0
I+$e!&!e$$)-+
2*0 &eoes %sin" internet #ess tan 1 r, 20
%sin" 172 rs, /: &eoes %sin" 27/ rs, /0 %sin" /7;
rs and 5*0 %sin" more tan ; rs*
THE TABLES AND FIGURES SHOWINGRESPONDENT OPINION REGARDING
PROFICIENCY ON THE INTERNET
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Ta'#e 2
SL* NO Pro@(ien($ No* of
&eoes
of
res&ondent
1 no.i(e 7 72 intermediate 26 5:/ Ad.an(ed 12 /:
tota# ;: 1::
Fi"%re 2
no.i(e intermediate ad.an(ed
:
1:
2:
/:
;:
0:
:
5:
I+$e!&!e$$)-+
Tere are 5: of &eoes &ro@(ien($ on internet is
intermediate, and /: are ad.an(ed and no : no.i(e*
THE TABLES AND FIGURES SHOWING
ONLINE PURCHASERS AND NON ONLINE
PURCHASERS
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1
Ta'#e /
SL* NO No of&eoes
1 On#ine
&%r(asers
16 ;0
2 Non on#ine
&%r(asers
22 00
Tota# ;: 1::
Fi"%re /
&%r(asers in on#ineM ;0non on#ine &%r(asersM 00
C#!$ T)$(e
I+$e!&!e$$)-+:
00 of &eoes does not %sin" on#ine for teir
&%r(ases, and ;0 are %sin" on#ine so&&in"*
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THE TABLES AND FIGURES SHOWING
REASONS FOR PEOPLES NOT CHOOSING
ONLINE SHOPPING
Ta'#e ;
SLNO O&)+)-+ N- -/
&e-&(es
-/
!es&-+.e+$1 Don>t !no)
a'o%t on#ine
so&&in"
9 :
2Ris! of (redit(ard
transa(tions
12 00
6 Ris! of %a#it$ ; 16 Ris! of identif$
teft
25
T-$( 22 1::
Fi"%re ;
ris! of (redit (ard transa(tionsM 00
ris! of %a#it$M 16
ris! of identif$ teftM 25
C#!$ T)$(e
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I+$e!&!e$$)-+:
Non on#ine &%r(asers 00 are not (oosin" on#ine
'e(a%se ris! of (redit (ard transa(tions, 25 not
(oosin" 'e(a%se ris! of identit$ teft and 16 are ris!of %a#it$ *
THE TABLES AND FIGURES SHOWING
REASONS FOR PEOPLES CHOOSING
ONLINE SHOPPING
Ta'#e 0SL*NO O&inion No* of &eoes of
res&ondent1 Hi" dis(o%nt 6 ;;*;;2
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i" dis(o%ntM ;;*;;M ;;
%a#it$ of &rod%(tM 0*0M eas$ '%$in"M 1*M 15
.ariet$ of 'randsM 1*M 15
(om&arison of itemsM 1*M 15
C#!$ T)$(e
i" dis(o%nt
%a#it$ of &rod%(t
eas$ '%$in"
.ariet$ of 'rands
(om&arison of items
I+$e!&!e$$)-+ :
;; (oosin" on#ine 'e(a%se of i" dis(o%nt and1* '$ (om&arison of items, .ariet$ of 'rands, eas$
'%$in" and 0*0 (oosin" 'e(a%se %a#it$ of &rod%(ts*
THE TABLES AND FIGURES SHOWING
METHODS FOR PAYMENT
Ta'#e
SL*NO o&inion No* of
&eoes
of
res&ondent1 Cas on
de#i.er$
1: 0
2 Net 'an!in" 5 /6*6/ Credit?De'it
(ard
1 0*0
Tota# 16 1::
Fi"%re
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2:
(as on de#i.er$M 00*0M 0
net 'an!in"M /6*6M /8 (redit?de'it (ardM 0*0M
C#!$ T)$(e
(as on de#i.er$
net 'an!in"
(redit?de'it (ard
I+$e!&!e$$)-+:
00*0 are (oosin" (as on de#i.er$, /6*6 are(oosin" net 'an!in" and 0*0 are (oosin" (redit?de'it
(ard*
THE TABLES AND FIGURE RELATED TO
PROBLEMS OF ONLINE SHOPPING
Ta'#e 5
SLNO
Pro'#em
)i#e
(ond%(tin"on#ine
so&&in"
N- -/
&e-&(es
-/
!es&-+.e+$
1 4es 2 11*112 No 1 66*66
Tota# 16 1::
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Fi"%re 5
fe#t &ro'#emM 11
not fe#t an$ &ro'#emM 68
C#!$ T)$(e
P!-4(e' ;#)(e "-+.0"$)+, -+()+e s#-&&)+,
I+$e!&!e$$)-+:
68 of &eoes does not fe#t an$ &ro'#em )i#e(ond%(tin" on#ine so&&in" and 11 fe#t &ro'#em #i!e
(ea& %a#it$ of &rod%(t*
THE TABLE AND FIGURE SHOWING
MOSTLY USING ONLINE STORES
Ta'#e 6
SL*NO On#ine store No* of
&eoes
of
res&ondent1 F#i&!art 0 25*62 Amaon 0 25*6
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/ $ntra ; 22*2; Sna&dea# / 1*50 3a'on" 1 0*0
Tota# 16 1::
Fi"%re 6
Bi&!artM 25*6
amaonM 25*6
m$ntraM 22*2
sna&dea#M 1*5
a'on"M 0*0
I+$e!&!e$$)-+ : Tere are 25*6 &eoes most#$ %sin" Bi&!art and
amaon, 22*2 %sin" m$ntra, 1*5 %sin" sna&dea# and
0*0 %sin" a'on"*
THE TABLE AND FIGURE SHOWING
SAVING TIME FACTOR
Ta'#e 8
SL*NO O&inion No* of
&eoes
of
res&ondent1 A"ree 1: 0
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2/
2 Indierent 2 11/ Disa"ree //
Tota# 16 1::
Fi"%re 8
a"reeM 0
indierentM 11
disa"reeM //
C#!$ T)$(e
I+$e!&!e$$)-+:
0 are a"ree on#ine so&&in" sa.e time, // disa"ree
and 11 sti## indierent*
THE TABLE AND FIGURE SHOWING
RISKYINES FACTOR IN ONLINE SHOPPING
Ta'#e 1:
SL*NO O&inion No* of
&eoes
of
res&ondent
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2;
1 Ris!$ 1 2 Not ris!$ 15 8;
Tota# 16 1::
Fi"%re 1:
ris!$M
not ris!$M 8;
C#!$ T)$(e
I+$e!&!e$$)-+:
8; &eoes o&inion on#ine so&&in" is not ris!$, and
o&inion is ris!$*
THE TABLE AND FIGURE SHOWING TIME
RE
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20
SL*NO o&inion No* of &eoes of
res&ondent1 Lon" time
re%ired
10 6/
2 Indierent 1 /
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2
SL*NO O&inion No* of
&eoes
of
res&ondent1 A"ree 11 1*12 Disa"ree //*// Indierent 1 0*0
Tota# 16 1::
Fi"%re 12
a"reeM 1
disa"reeM //
indieretM
C#!$ T)$(e
I+$e!&!e$$)-+:
1 are a"reed s%(ient information is a.ai#a'#e, //
disa"ree, and indierent*
FINDINGS
Internet %sa"e of &eoes i"#$ in(reased* aorit$ of &eoes %sin" internet 17; o%rs *
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aorit$ of &eoes &ro@(ien($ in internet is
intermediate* A## internet %sers are not (oosin" on#ine so&&in",
a'o.e 0: are '%$in" tro%" retai# so&s* Peoes not (oosin" on#ine so&&in" 'e(a%se ris! of
(redit (ard transa(tion, ris! of identit$ teft, ad ris!
of %a#it$* On#ine &%r(asers %sin" on#ine so&&in" 'e(a%se of
i" dis(o%nt rate, eas$ '%$in", .ariet$ of 'rands,
(om&arison of items and time sa.in"* aorit$ on#ine &%r(asers (oosin" (as on de#i.er$
and net 'an!in" &a$ment metod, &eoes are fear
to "i.e teir (redit?de'it (ard n%m'ers* aorit$ of on#ine &%r(asers a((e&t on#ine so&&in"
is friend#iness and te$ not fa(ed an$ &ro'#em )i#e
&%r(asin" tro%" on#ine* F#i&!art, amaon, m$ntra, sna&dea# are .er$ &o&%#ar
on#ine sites amon" &eoes*
Some !inds of &rod%(t ta!e m%( time for de#i.er$* aorit$ of &eoes o&inion is s%(ient information is
a.ai#a'#e on on#ine sites*
CONCLUTION
On#ine so&&in" '%siness in India is in(reasin"
da$ '$ da$* Hi" dis(o%nt rate, eas$ '%$in", .ariet$ of
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'rands, (om&arison of items and time sa.in" fa(tors are
attra(tin" &eoes for (oosin" on#ine so&&in", F#i&!art,
amaon, m$ntra, sna&dea# are .er$ tr%st )ort$ sites
amon" &eoes* A## on#ine &%r(asers are a((e&t on#ineso&&in" is "ood ser.i(e*
Non on#ine &%r(asers a.e fear a'o%t (redit
(ard transa(tions and %a#it$ of &rod%(ts* %t a'its of
&eoes are (an"in", a'it of &%r(asin" tro%" on#ine
is in(reasin"* On#ine so&&in" is te 'est o&tion for
&%r(asin" &rod%(ts and ser.i(es )it reasona'#e &ri(e*
On#ine sites fa(i#itates (om&arison of 'rands and &ri(esand a#so feat%res of &rod%(ts is )ide#$ a.ai#a'#e on te
)e'sites*
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CHAPTER =
APPENDI> ? BIBILOGRAPHY
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/1
8* If $o% ne.er ad on#ine so&&in", ease s&e(if$ te
reason
a* I don>t !no) a'o%t on#ine so&&in"
'* Ris! of (redit (ard transa(tions
(* Ris! of %a#it$ d* Ris! of identit$ teft
Oter reasons, P#ease
s&e(if$********************************************
1:* If $es, reasons for se#e(tin" on#ine so&&in"
a* Hi" dis(o%nt '*
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/2
1;* Ha.e $o% fe#t an$ &ro'#em )i#e (ond%(tin" on#ine
&%r(ase
4es No
10* If $es, )at !ind of &ro'#em
a* De#a$ in de#i.er$ '* Cea& %a#it$ of
&rod%(t
(* Prod%(t dama"e d* Non7de#i.er$
Oters, P#ease s&e(if$**
1* Ho) often do $o% %se internet for so&&in"
a* -er$ often '* often sometimes (*
rare#$
15* ost#$ $o% are %sin"
a* F#i&!art '* Amaon (* E'a$
(* Sna&dea# d* 3a'on" e* 3%n"#ee
f* Homes&16 Oters , P#ease
s&e(if$*
16* So&&in" on internet sa.es time
a* A"ree '* Indierent (* Disa"ree
18* On#ine so&&in" is ris!$
4es No
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//
2:* Time re%ired for te de#i.er$ of &rod%(ts and
ser.i(es*
a* Lon" time '* %i(! de#i.er$ (*
indierent
21* Te information "i.en a'o%t te &rod%(t on te site is
s%(ient
a* A"ree '* Disa"ree (* indierent
BIBILOGRAPHY
BOOKS
1* Resear( metodo#o"$7 P Sara.ana.e#2* Resear( etods for Grad%ate %siness and So(ia#
S(ien(eSt%dents7 3oan Adams, Ha@ T*A, Ro'ert Raeside,
and Da.id 9ite
WEBSITE
1* tt&??sime*)i!i&edia*or"?)i!i?On#ineso&&in"
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/;