HRV Fit Ltd © 2013 /myithlete @myithlete
• Introduction
• What is the opportunity?
• What was the challenge?
• How did we approach it?
• How did it come out?
• Thoughts for the future
HRV Fit Ltd © 2013
Contents
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• Biomedical engineer and inventor from Hampshire
• My professional background is in signal processing• digital broadcasting at the BBC in London• Philips Electronics in the UK and Silicon Valley
• Keen, but not very talented endurance athlete • rowing• running• Triathlon • now competitive cyclist
HRV Fit Ltd © 2013
about Simon
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• Deliberately & repeatedly stress the body• Force adaptation through super compensation• Get stronger, faster, more efficient• The magic happens during recovery
• Training = Workouts + Recovery
• If the balance between Workouts & Recovery is wrong, either:• Under-train – improvement is slow or does not occur at all• Over-train – improvement also does not occur !• Overtraining = Under recovery
HRV Fit Ltd © 2013
The timing of training is important
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HRV Fit Ltd © 2013
How do athletes train effectively ?- it’s all in the periodisation
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• Subjective indications: Muscle soreness Fatigue Mood / motivation Stress
• Objective measures: Jump height Reaction times Cardiovascular (autonomic) measures
Resting Heart rate Heart Rate variability (HRV)
HRV Fit Ltd © 2013
Measure recovery & know when to work out
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• HRV is a medical measurement• known about for a long time
• Sensor attached to body• Originally performed using ECG• Some models of HRM strap• Pulse at finger tip
• Used in Soviet space program, elite athletics• Traditionally expensive & complex to perform Challenge: make it simple & inexpensive
HRV Fit Ltd © 2013
What is HRV analysis ?
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HRV Fit Ltd © 2013
Autonomic (involuntary) nervous system
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HRV Fit Ltd © 2014
The ithlete patent is mainly about the UX
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…not new science
• Convenient 1 min measure
• Robust processing algorithms
• User feedback in 3 complementary forms• Traffic lights• Number scale• Charts
• Correlations between objective (HRV) and subjective (Likert scale) measures
HRV Fit Ltd © 2013
UI generation 0 (pre-release)
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Measurement Results
Beta tester feedback: scale not intuitive, lacked countdown timer during measurement
HRV Fit Ltd © 2013
UI generation 1
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Measurement Results
HRV Fit Ltd © 2013
UI generation 2
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Measurement Results
HRV Fit Ltd © 2013
Process to create UI generation 3
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Unfiltered ideas
collection (xls)
Magazine & web
reviews
User surveys
Forum, social media
HRV Fit Ltd © 2013
Process to create UI generation 3
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Unfiltered ideas
Feasibility study
Team review
V3.x Prioritised features
Design concepts
HRV Fit Ltd © 2013
UI generation 1-2 sensors
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Chest strap Receiver
HRV Fit Ltd © 2013
UI generation 3 sensor
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Finger sensor Direct plug in to phones
Why not wireless?
HRV Fit Ltd © 2013
Generation 3 UI
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• Remove distractions during measurement
HRV Fit Ltd © 2013
Generation 3 UI
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• Prioritise most important information whilst allowing detailEnd of measurement Dashboard
HRV Fit Ltd © 2013
Generation 3 UI
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• Collect hygiene & configuration settings in a simple nested menu
HRV Fit Ltd © 2013
ithlete creates a journey of self discovery
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• Landscape chart lets you correlate HRV changes with subjective indicators and training load
HRV Fit Ltd © 2013
What has been the reaction to new UX?
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• Loving the new @myithlete app! Goes into great detail! Check these guys out if you're looking 2monitor #recovery! Lee Doran, Twitter
• Version 3 Awesome! Michael Kress, Twitter
• Love the new app interface! Thanks! Just started using ithlete last week, hoping will help train smarter. Aaron Olson, Twitter
• How often should you update an app?
• How to secure ongoing revenues?
• To what extent should you interface & open up APIs to other apps?
• How closely should you tie the app to your website?
HRV Fit Ltd © 2013
Thoughts for the future
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