Download - ASU Presentation Sep2011
Welcome
Organizing For Convention Sales
Sep 22, 2011
Convention Destination
Meeting Inventory
Product & Inventory
Accommodations
Key Personnel
Sales Force, Marketing & PR Support
Knowing Your Markets
•Domestic
•International
•SMERF
•Corporate
•Associations
The Roll of the CVB
What is your idea of the CVB’s role to promote conventions?
•Destination Experience
•Becoming a Resource
•Development Efforts
•Connect Partners
•Create Programs
Destination Experience
What is unique about the destination?
•Professional Services
•Desirable Location
•Budget/Niche
•Unique Venues
•Off site Activities
Convenient Location
Unique Venues
Off-site Activities
Become a Resource
What resources and services are available?
•Professional Team
•Industry Expert
•RFP Process
•Brochures
•Website
RFP Process
•Hotel Distribution
•Venue Distribution
•Facilitate Responses
Brochures
Website
Development Efforts
What strategies will be used to promote?
•Tradeshows
•Sales Missions
•Marketing
•Public Relations
•Networking
•eStrategies
Networking
eStrategy
Connect Partners
How can partners be connected to achieve success?
Meeting Venue
Entertainment Activities
F&B
Accommodations
Client
Create Programs
Why should the client choose the destination?
•Efficient RFP Process
•Site Visits
•On-site Assistance
•Incentives
•Website Development
Incentives
FY 2010/2011 Results
•4,185 Room Nights
•2,089 Attendees
•$347,869 Room Rev.
Website Development
Questions?
James R. Tevault Director of Sales
Mesa Convention & Visitors Bureau120 N. Center, Mesa, AZ 85201
Direct: 480-682-3635 E-mail: [email protected]
Web: VisitMesa.comFacebook.com/VisitMesa
Twitter.com/VisitMesa LinkedIn.com/JamesTevault