Download - Art Deco Presentation
Art Deco
Content
The Style
History
Its effects on society
Important People
Relevance to Graphic Design
The Style
simplicity, symmetry, geometric, and abstract styles
used Cubism, Futurism, and Purism and turned these styles into trendy fashion
promoted perfection and visual appeal in seduction
There was a fascination of confrontation of new values and old, fragility and tragedy(ex. The Great Gatsby)
was handcrafted, rare and luxurious materials, intended for an elite, mass produced designs, aimed at a popular market
Influences
It was influenced by several different historical styles as well.
Egypt
Ancient Mexican (Aztec)
Ancient Rome
Ancient Asia
Africa
Art Nouveau
Avant-Garde
Influences
History
1966 - The name “Art Deco” occurred in France
1900 - Many different societies started to experiment with a new style
1925 - The Paris 1925 Exhibition
1939 - The style was popular through the 1930’s
Present - It still influences us today
The Paris 1925 Exhibition
The Exhibition was the defining moment for Art Deco and helped it spread all around the world
The idea for this exhibition started in the early 1900s
There were concerns regarding the taste and quality of production in the “decorative arts”
At this time France dominated this market
There was competition between France and Germany
It was held in the Center of Paris
The Paris 1925 Exhibition
The Grand Palais
It was held in the Center of Paris, and opened in April
PomonePavilion of Au Bon Marche
by: Louis Boileau
The Paris 1925 Exhibition
Everything was designed to dazzle the causual visitor
History
1918 - 1939 the opinion of the mass consumer was important
1925-1940 was Art Deco’s highest point in History
Technological Development:
Electric Power
Manufacture of plastics
Man-made fibers
Refinements to the combustion engine
Advanced Building techniques
The need for advertising
History
Chrysler BuildingBy: William Van Alen1928 -1930
Victorian Railways PosterBy: An Australian
1937
Effects on Society
Furniture
Places
Posters and Paintings
Type and Bookbinding
Architecture
Ect.
Places
Germany
France
Britian
Denmark
Sweden
Finnland
Russia
Norway
Russia
Europe
The United States
Furniture
Chambre de MadameBy: Andre Groult1925 Exhibition
Triple Band ChairBy: Karl Emanuel Martin1937
A Painted BedroomBy: Heal and Son
1925 Exhibition (British)
Posters and Paintings
By: Tamara de LampickaPolish
Movie PosterGerman 1926
French Train PosterBy: Cassand
Type and Bookbinding
BifurBy: Cassandre
France 1929
BroadwayBy: Morris Benton
France 1928
GalliaBy: Wadsworth ParkerFrance 1928
Type and Bookbinding
By: Paul BonetFor Guillaume Apollinaire
Paris1930
By: Rose AdlerCheri
Paris1925
Architecture
Chrysler BuildingBy: William Van AlenNew York
Empire State BuildingBy: William F. Lamb
New York
Architecture
Hoover facoryLondon 1932 - 1938
National RadiatorCompany BuildingLondon 1928
Important People
E. Mcknight Kauffer
A.M. Cassandre
William Van Alen
Jean Carlu
William F. Lamb
A.M. Cassandre
Birth name was Adolphe Jean Edouard-Marie Mouron
Born in Charkov, Ukraine in 1901
He also designed several typefaces
In his posters he focused on the placement of type
He is most famous for his poster art, but he also was a painter, graphic designer, and stage designer
He designed hundreds of posters
A.M. Cassandre
A.M. Cassandre
E.Mcknight Kauffer
He moved to England in 1914
Born in the United States in 1890
He returned to New York in 1940 and created posters for the government during WWII
He went on to work for American Airlines
He was orginally a painter, but then went on to de-signing posters in 1921
He worked for the London Transport Board and for the Western Railway
E.Mcknight Kauffer
Jean Carlu
He was a gaphic designer that specialised in posters
Born in Bonnieres, France in 1900
He focused on using schematic forms and expressive colors to fix a trademark in the minds of the consumer
He started creating posters professionally in 1919
He was influenced by cubism
Jean Carlu
William Lamb & William Alen
Relevance to Graphic Design
Comunication with the consumer
Designed for a purpose and a function
Is still noticed today and used
Designed for the consumer
Has influenced many other designers
TheEnd