Download - AR pitch 2015 Edition Finals 2nd Edition
www.AfricaRequests.com
Trustable Solutions from U.S. to You
Turbulent Times in Ghana• Current Problems:
• Counterfeits• Low Quality or Recycled • No Returns/After Sale Service
• Online Credit Card Fraud
• Lack of Trust!
Current OptionsBuy from local vendors and paying for products of dubious quality and origin(counterfeits)
12 Hour Plane Ride
to U.S.
Why not Amazon.com?
• Lack of Trust in Online Transactions
• Risk of Identity theft
Personal Shopper Service
• Physical on-demand e-commerce • Trustable and Tangible Service
• High Quality
• Affordability
• After Sales Service
Our Solution
Business Model
• Customers will request for what they want on AfricaRequests.com at the Kiosk
• Pay 50% upfront
We will go to a Store or Online to Purchase it
• FedEx it to Ghana
• Arrival 7 Days to 14 Days
Arrives to AfricaRequests
Customer Pays the rest of 50%
at Kiosk
Logistics /Duties and Taxes
Import Duty 5%VAT (Value Added Tax) 12.5%National Health Insuarance Tax 2.5%Total 20%
Competitor AnalysisJumiaOnline Vendors
GhanaianBrick and Mortars
Africa Requests
Tangibility No Yes Yes
Face to Face Interaction No Yes Yes
Convenience Yes No Yes
Physical Location No Yes Yes
Genuine Products Yes Varies Yes
Free Insurance on Phones No No Yes
Trust Yes No Yes
Custom Services No Limited Yes
Consumer Options Limited Limited Limited
Returns Yes No Yes
Pay Half Now, Half Later No No Yes
Pay with Physical cash, Mobile Pay
Yes Yes Yes
Access to latest items No No Yes
Affordability No No Yes
Located on Campus No Yes In Progress
Ghana Market Size
15 MillionConsumer
s
40 MillionConsumers
2014 2030
Projected Growth
Ghana Wealth Distribution 2010
Target MarketCollege Students
Ages 18-25
Years
Tech Savvy
Educated
Earn
$10,000 or
more
Target Segment
• Population of 38,000 students
• Average Student Spends $5,000 a Year on Books, Travel and Out-of-Pocket Expenses
• Located in the Capital City of Accra
Marketing Strategy
Expansion PlanSecond Year
Fifth Year
• University of Ghana• Kwame Nkrumah University of Science &
Technology• University of Cape Coast• University College of Education • University for Development Studies Total Student Population 152,000
• Offering services to :Ghana(25 million People) Nigeria(173.6 Million People)
Top Five Universities in Ghana
Product Mix
Africa Request: $1,020Jumia: $2,122
Africa Request: $689Jumia: $1297
Africa Request: $710Jumia: $1415
Africa Request: $330Jumia: $648
Africa Request: $1,250Jumia: Not Sold with Competitor
12 Month Projected Cash Flow
Q1 Q2 Q3 Q4 Total
Sales 593 749 755 684 2781
Revenue $518,313 $639,529 $659,825 $615,406$2,433,07
3
Cost of Sales $301,775 $586,750 $579,125 $521,100$1,988,75
0
Total Expenses $59,832 $71,953 $73,983 $69,541 $275,309
Total Profit $156,706 -$19,174 $6,717 $24,765 $169,015
Initial Investment $90,000
oStartup Expenses = $20,000oStartup Inventory = $66,000oMiscellaneous Expenses = $4,000
Launching in August 2015
Start-Up