Slide 1
Best Practices in ObamaCare EnrollmentThe right to quality health care starts with access
Transforming Primary Care at the Community Health Center1The Big Picture
Transforming Primary Care at the Community Health Center
2Key Points
Focus on MessageKnow Your AudienceUse Data and Adapt over timeCollaborate and CommunicateBe CreativeUse Exchanges to verify income
Transforming Primary Care at the Community Health Center3Focus on Message
Health, not PenaltyObamaCare, not Affordable Care ActDeadlinesMessage Based on Audience Focus on Moms
Transforming Primary Care at the Community Health Center4Using the Data
Look at UninsuredLook at LanguageLook at Age
Transforming Primary Care at the Community Health Center
5Deeper Data Drilldowns
SSN As Proxy for CitizenshipTarget by LocationTrack with EHR and CRMUse Turf Maps Door to Door
Transforming Primary Care at the Community Health Center
6Collaborate
Door to Door with Wesleyan StudentsEnrollment FairsSocial Media
Transforming Primary Care at the Community Health Center
7Communicate
Social MediaLettersJulySoft RobocallsVideos
Transforming Primary Care at the Community Health Center
8Moving Forward
Celebrate SuccessesContinued Medicaid EnrollmentApril through NovemberContinued Enrollment for Life ChangesPlanning for 2015
Transforming Primary Care at the Community Health Center9What was the impact?
More PatientsMore Medicaid Less Uninsured
What did we miss?
UnderinsuredPatients that qualify for subsidyPatients who lost insurance
Transforming Primary Care at the Community Health Center10Looking Forward
Using this years success storiesDealing with small businessesUnderstanding those not enrollingKeeping Awareness UpChanging mix of patientsRetaining patients
Transforming Primary Care at the Community Health Center1112ContactsMark MasselliPresident/CEOph: 860.347.6971 x3620email: [email protected] Flinter, APRN, PhDSenior Vice President/Clinical Directorph: 860.347.6971 x3622email: [email protected] Kearney, PhDChief Behavioral Health Officerph: 860.347.6971 x3507email: [email protected] Anderson, MDVice President/Chief Quality Officerph: 860.347.6971 x3740email: [email protected] Heather Crockett-Washington, DMDChief Dental Officerph: 860.224.3642 [email protected] Channamsetty, MDChief Medical Officerph: 860.347.6971 x3009email: [email protected] Primary Care at the Community Health CenterMarch 31st, 200912