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Apparel and Footwear
Further accelerating profitable growth
Jean-Marc Pambet, President
Disclaimer
Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements.
Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.
• Our territory Winter & Outdoor– Winter = alpine, nordic, snowboard = Q4 &
Q1– Outdoor = hiking, trail running = Q1 to Q4
• Our brands– Salomon from Annecy – France– Arc’teryx from Vancouver – BC Canada– Bonfire from Portland – OR USA
• 2006-2010 close to doubling our topline
• Salomon Footwear, the fastest growing unit
• Europe Salomon A&F footprint• North America Arc’teryx & Bonfire
footprint3
Footwear55 %
Apparel45 %
Sales by unit
Americas26 %
EMEA69 %
APAC5 %
Sales by Region
Apparel and Footwear
0
50
100
150
200
250
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350
2006 2007 2008 2009 H1/2010
H2H1
Apparel and Footwear Net Sales 2006−H1/2010
2009
20%55%
0%
100%80%
45% 1/3
2/3
2005 within Amer Sports
From equipment … to footwear … to apparel
Vision
Salomon − the mountain sports brand
M €
1993
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… AMER SPORTS
1993 1995 2000 2005 2010
100
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M Can$
Arc’teryx − steady growth
… SALOMON
Continuous strong momentum
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• We continued the growth through the economic downturn– 2009 +10% market shares gain
• Dynamic SS10 in-season orders
• FW10 order book at a very strong level– Faster sales growth in H2 compared to
H1/2010– 2010 A&F market shares
gain
OutdoorPerformance
1.65 €bn+2%
Lifestyle casual fashionfootwear
9 €bn-3%
OutdoorCasual
2.6 €bnflat
Classic athletic branded footwear23.5 €bn
flat
TrailRunning
1.3 €bn +8%
Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / €$ 1.46 / mkg salomon assump’
Outdoor footwear markets
Running
5.4 €bn +1%
Salomon is Athletic Outdoor
OUTDOORPERFORMANCE
& CASUAL7.0 €bn +1%
ATHLETIC39 €bn -2%
TRAIL RUNNNG
200 €m +12%
SNOWSPORT3.0 €bn
flat
Winter & Outdoor apparel markets
Source: NPD 2008 & 2009 / SGI sneaker market facts 2008 / €$ 1.46 / mkg salomon assump’
Group development priorities
• Clear portfolio roles and synergies, integrated company
• Grow faster in softgoods• Win with consumers• Win in go-to-market• Operational excellence
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Clear synergies, integrated company
• Move to fully category based development across brands to build scale– R&D, product line management, sourcing & manufacturing
• Strengthen resources and capabilities significantly • Better use of all our product capabilities and expertise
– Within each product category– From all our development centers
Win with consumers and go-to-market
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Win with consumers
Apparel & Footwear as sports equipments
• Take advantage of our brand portofolio & sport expertise
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Footwear innovations
XR Crossmax SS11 launchThe perfect « door to trail » shoe…
… Hike faster with the SKY gtx boot SS10…
…and recover fastwith the Relax Slide !SS10
Apparel & Gear innovation
S-LINE FW11Protech
TRAIL RUNNING SS11EXO
SKIN BAG
MINIM SS101.7Kg = apparel+bag
Alpha SV Jacket Altra Packs, Launched for S10
Alpha SV Glove, Launched for F10 B360a Harness, Launched for S11
Apparel & Gear innovation
Win with consumers
Closer connection with our end consumers
• Reinforce our global & regional consumer/marketing setup in Asia, North America and Europe
• Leverage our Group Marketing Function
• Accelerate Business to Consumers
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Win in go-to-market
• Drive commercial fundamentals: number and quality of doors– Make our brands accessible to more consumers in more countries
• Reinforce our regional business management
• Strengthen partnership with key customers
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Apparel and Footwear: Further accelerating profitable growth
• An attractive and growing market
• Strong brand portfolio, sports expertise and product knowhow
• Our sales, marketing, service and sourcing setup
• Close connection with consumers, collaboration with customers
• Category based development for scale, synergyand accelerated growth
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