App-y Birthday to the World’s Favorite Currency App
XE Currency celebrates its 5th
year anniversary and 25 million downloads
Toronto, ON, 15 July 2014: XE, the world’s favorite currency site, is celebrating five years since the launch of their
popular travel app, XE Currency. Since its introduction, the app has received over 25 million downloads,
establishing it as the world’s most popular foreign exchange app. To celebrate this milestone, XE is offering its
premium version app, XE Currency Pro, at a 50% discount. The promotion will be available for iOS and Android for
one week only, July 15-22. Users can download both XE Currency free and Pro by visiting
http://www.xe.com/apps/.
The company also shared some interesting facts about the app’s usage around the world.
XE Currency has been used over 1.67 billion times to date
On average, users check the app for 87 seconds per session
The app is used over 10 times every second
1 in 7 users come from the United Kingdom
GBP/AUD is the most popular currency pair
XE Currency, which allows users to easily convert every currency in the world, has been featured on a number of
news outlets throughout the years, including the BBC, the LA Times, and CNN. It has also been highlighted on the
iTunes App Store several times and is a top Travel and Local app on Google Play. Originally launched for iOS, XE
Currency is available on all major operating systems, including Android, Blackberry, Windows, and most recently,
Firefox.
"Since the XE Currency app launched in May of 2009, it has become the trusted and leading app for foreign
exchange," said Steven Dengler, co-founder and CEO of XE. "We at XE are proud to bring the power of the world’s
favorite currency website to the palm of your hand. Our fans always tell us how much they love our app – and we
are very grateful."
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About XE
XE.com Inc. is one of the last remaining independent first-wave Internet companies. Founded in 1993, it is a
privately held Canadian company focused on facilitating global commerce. As the world’s favorite currency site,
XE.com ranks among the top 400 sites in the world. The company serves over 22 million unique visitors each
month with a variety of tools and services including the XE Currency Converter, forex market analysis, and the XE
Currency App, which has received over 25 million downloads. Since 2002, XE Trade Money Transfers has processed
more than $10 billion in global payments for thousands of businesses and individuals around the world.
Additionally, the XE Currency Data Feed is used by thousands of businesses from SMEs to Fortune 500 companies.
For more information, please contact:
Cecilia Tamez
Marketing Manager, XE.com Inc.
416.987.7030