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#TCHUGSales Enablement
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2Who am I?Matt Greener
- More than 15 years as a marketing executive and consultant to businesses and entrepreneurs.
- Marketing Director at App Data Room.
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3Why we do what we do
Mobile sales enablement platform.
Enhanced end-to-end customer experience.
Unite sales and marketing teams toward common goals.
HubSpot Connect Featured Integration.
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4Expected experience
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5Actual experience
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6Factors affecting experience
Content, files, materials
Brand and image
Follow-up
Time
Messaging/communication
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7How to align sales & marketingInternally
Make communication a priority
Agree on the targeted buyer
Define what constitutes a lead
Seat teams together, physically
Plan together
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8How to align sales & marketingExternally
Types of content for your audience
Provide a consistent experience
Have a follow-up process
Multiple touch points - Single source of truth
Web, PDFs, Videos, Presentations, Interactive HTML5, etc. Discover what is needed by feeling their pain.
Don’t forget communication!
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9Everyone wins
If you work alone
Your clients and customers
If you work in a global enterprise
If you work with a small team