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ANALYZING THE SHIFTING MOBILE MEDIA LANDSCAPE
image by Mac Funamizu
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Contents
1. Mobile vs. Desktop
2. Mobile media activities by user group
3. App downloads & usage
4. Global smartphone market share
5. Conclusions
6. Sources and research credits
Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
![Page 4: Analyzing the shifting mobile media landscape](https://reader033.vdocuments.site/reader033/viewer/2022052822/554cf430b4c905ae138b4ddd/html5/thumbnails/4.jpg)
Mobile on track to eclipse desktop
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Facebook usage is surprisingly higher on mobile compared to PC
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
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A quarter of mobile owners browse the mobile internet
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www.greenorange.com
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The average mobile media user is 32 and 54% are male
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Globally mobile internet use has grown 43% over the last year
Globally mobile internet use grew 43% over the last year.
Mobile social networking has grown 98% over the last year.
Young adults (18-29) are significantly more likely than all other age groups to use non-voice data applications (browsing, apps, games) on their mobile devices.
These services growing more popular among older adults (specifically, those ages 30-49).
The average mobile media user age 32 and is 46% female/54% male.
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
![Page 13: Analyzing the shifting mobile media landscape](https://reader033.vdocuments.site/reader033/viewer/2022052822/554cf430b4c905ae138b4ddd/html5/thumbnails/13.jpg)
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Smartphone agegroups
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Android and iPhone users spend 79-80 minutes/day using apps
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iPod touch users download 37% more free apps as iPhone and Android users;
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iPhone OS users download three times the number of paid apps as webOS users
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iPhone users and Android users spend similarly
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iPhone OS average purchase price higher than Android
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Facebook, Google Maps and weather are the most popular apps
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Most popular used apps on the iPhone OS
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Most popular used apps on the Blackberry OS
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Most popular used apps on the Android OS
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Most popular used apps on all other smartphones
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App download & usage: summary of findings
Users across all platforms are highly engaged with apps; iPod touch users even more
Android and iPhone users spend 79-80 min/day using apps, 100 min iPod Touch, 89 min webOS
Android and iPhone users download ~9 new apps/month, ~12 iPod touch, ~6 webOS
iPhone OS average purchase price higher than Android$8.36 Android, $8.18 iPhone
Android users that purchase paid apps download 5.0/month vs. 4.6 iPod touch, 3.6 iPhone, 2.5 webOS
Facebook, Google Maps and weather are the most popular apps
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
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Operating system worldwideMay 2010
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Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
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Worldwide traffic per operating system May 2010
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Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
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Global smartphone marketshare
Smartphones with touchscreens and advanced operating systems are growing in popularity
In May 2010, smartphones generated 46% of mobile media traffic, up from 22% two years ago
The launch of new Android devices over the past year has led to rapid growth in the Android platform. Traffic from the Android platform has grown 29% month-over-month since May 2009.
In May 2010, worldwide number of Android devices is approximately 11.5 million divided over 14 devices, compared to one device a year ago
Worldwide the number of iPhones is approximately 27.5 million
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
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1 out of 3 of phone owners using mobile media Mobile on track to eclipse desktop in the year 2015, 1 out of 3 of
phone owners using mobile media.
Globally mobile internet use has grown 43% over the last year
The most active -mobile user- age group are the younger adults (18-29)
The average mobile media user age 32 and is 46% female/54% male
Android and iPhone users spend 79-80 min/day using apps
Android and iPhone users download 9 new apps/month
Globally smartphones generate 46% of mobile media traffic, up from 22% two years ago.
Over the past year (from May 2009) the number of Android devices has grown 29%
Currently, worldwide, there are 27.5 million iPhones and 11.5 million Android devices
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Geert Bestendigital marketeer at Green Orange digital marketingtwitter.com/geertbestenhttp://nl.linkedin.com/in/geertbestenwww.greenorange.com
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Sources http://www.mobilemarketingmagazine.co.uk/content/smartphone-adoption-32-eu5-co
untries-says-comscore
http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adoption_with_70_Growth_in_Past_12_Months
http://www.marketingcharts.com/direct/uk-leads-eu5-smartphone-adoption-12458/comscore-eu5-top-smartphone-platforms-jan-10-mar-2010jpg/
http://www.mobiletoday.co.uk/Mobile_Exec/O2_iPhone_sales_reach_2_million_mark.aspx
http://www.eurodroid.com/2010/05/report-one-in-five-smartphones-sold-in-the-uk-use-android-sales-up-four-fold-in-april/
http://www.guardian.co.uk/technology/2010/apr/30/android-google-uk-market-share
http://metrics.admob.com/wp-content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf
http://metrics.admob.com/2010/06/may-2010-country-data/
http://pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2/Internet-use-and-data-applications-using-mobile-phones.aspx?r=1
http://blog.nielsen.com/nielsenwire/online_mobile/the-state-of-mobile-apps/
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Research credits
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