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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN ACTION
PAUL BACHTEAL
SENIOR DIRECTOR, GLOBAL TECHNOLOGY PRACTICE
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
CAN YOU LEVERAGE OPEN SOURCE ANALYTICS?
CAN YOU SCALE YOUR DATA AND YOUR ANALYTICS?
DO YOU GROW A CULTURE OF INNOVATION?
CAN YOU ANALYZE ALL OF YOUR DATA?
CAN YOU MODERNIZE YOUR LEGACY BI
STRATEGY?
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WHAT’S TRENDING? INTERNET OF THINGS
40 terabytes/hour
1 gigabyte/second
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WHAT’S TRENDING? THE CLOUD
“Public IT cloud services spending will reach
$56.6 billion in 2014 and grow to more than
$127 billion in 2018, . . .This represents a five-
year compound annual growth rate (CAGR) of
22.8%, which is about six times the rate of
growth for the overall IT market.” November 2014
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WHAT’S TRENDING? CROWD SOURCING
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WHAT’S TRENDING? MEET THE MILLENNIALS
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Disruptive Technology
Unrivaled Processing Power
New Problem-solving Mindset
Infinite Volume and Variety of Data
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION IT ALL STARTS WITH THE DATA…
No amount,
complexity
or pace
is insurmountable
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION WHAT WE DO WITH DATA: DISCOVERY
Raw material
Creativity
Prototyping
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION HOW WE OPERATIONALIZE THE RESULTS: DEPLOYMENT
Finished product
Governance
Enterprise-ready
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
DISCOVERY DEPLOYMENT
Data is a Raw Material Information is a finished product
Flexible, ad hoc Established, documented process
Prototyping Governance (over data, process, technology)
Data Scientists, Analysts, Smart Creatives Engineers, DBA, IT
Open Source, “whatever works” Approved architecture
Departmental, personal Enterprise Ready
Innovative, Experimental, Groundbreaking Productionized, Scalable, Repeatable
DATA
Readily available, easy to access Detailed, not summarized or sampled
Structured & unstructured Prepared for Analytics
ANALYTICS IN
ACTION ART AND PROCESS WORKING TOGETHER
The “ Art ” The “ Process ”
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION OBJECTIVES
Enable and Empower the New Analytics Culture
BRIDGE the gaps between Discovery, Deployment and Data
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI A BIT OF HISTORY… 20+ YEARS OF BI
DATA SOURCES
operational, transactional
INFORMATION ORGANIZED
summaries, samples, subsets
INTELLIGENCE ADDED
calculations, hierarchies, groups
ANALYTICS PERFORMED
descriptive, predictive, prescriptive
REPORTING
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI ANALYTICS IN ACTION
DATA SOURCES
operational, transactional
ORGANIZE INFORMATION
ADD INTELLIGENCE
PERFORM ANALYTICS
DESIGN & DEPLOY REPORT
Access to ALL the data
Democratized Analytics
Self-Service
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI ACCESSING ALL THE DATA –
IMPACT ON BUSINESS USERS
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI ANALYTICS MATURITY ACCORDING TO GARTNER
COMPLETENESS OF VISION
AB
ILIT
Y T
O E
XE
CU
TE
2012
Business Intelligence Platforms
COMPLETENESS OF VISION
AB
ILIT
Y T
O E
XE
CU
TE
2013
Business Intelligence and Analytics Platforms
COMPLETENESS OF VISION
AB
ILIT
Y T
O E
XE
CU
TE
2014
Advanced Analytics Platforms
2015: The “Citizen Data Scientist” is named
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ADDRESSING THE SCARCITY OF ANALYTICAL SKILLS
Business Analyst Data Scientist Citizen Data
Scientist
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI DEMOCRATIZATION OF ANALYTICS
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE NEW BI A BEST PRACTICE:
THE 60-DAY CHALLENGE
Do not replace your legacy BI (yet)
Introduce ‘the new BI’
Enable access to all relevant data
Identify a high-value challenge
Meet twice monthly to share
Legacy BI The New BI
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ALIGNING
BUSINESS AND IT
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Ongoing
Customer
Dialogue Business Analytics Modernization Assessment
Overview:
Two and a half day on-site discovery workshop
• Line of business and IT representatives (8 hrs. over 2.5 days)
Process:
• Review current business requirements, timeframes, critical success factors, and key business metrics.
• Review data sources to support business priorities.
• Review analytical priorities, strategy, process, and gaps.
Deliverables:
• Roadmap to optimize IT-enabled analytical process and projected business benefit
Track record:
• Approximately 90 workshops completed in all industries.
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
The ‘Analytics’ folks
All data, de-
normalized,
agile insight
and never stop
adjusting
Storage efficiency,
governance,
repeatability &
delivered projects
The ‘IT’ folks
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Teamwork Well governed data and IT
architecture drives more
agile insight across the
analytics lifecycle!
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BI for the people!
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
TRADITIONAL
ANALYTICS
STRATEGY
WHAT’S WRONG WITH THE STATUS QUO?
DATA CENTER
CONNECTED Sensor
Readings
Edge of
Network
Operations Apps
Operations Data Store
Enterprise Data Warehouse
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
A NEW
DEPLOYMENT
STRATEGY
ANALYTICS AT THE EDGE
Centralized Data Storage
Centralized Analytics Platform
Exploratory Exercise
Application Development
Databases
CONNECTED Sensor
Readings
Edge of
Network
Operations Apps
Operations Data Store
Enterprise Data Warehouse
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
STREAMING
ANALYTICS MARKET POTENTIAL
Potential economic
impact of IoT in 2025
$11 Trillion
11% of world
economy
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Edge
Analytics
In-Motion
Analytics
At-Rest
Analytics
Network Systems, Surveillance
Monitor equipment on the
platform for failures and safety
issues, and take action.
Identify fraudulent
transactions and be
alerted in real-time.
Intelligently integrate customer
information with real-time
streaming data
Strategic Data Integration Transactions, Logs, Clickstreams
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
6. “Open source analytics are valuable to us, don’t discount them, work to make them better!”
“P.S. The Millennials in my team love them, but they freak me out a bit!”
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS and Open Source Analytics
Generally cleaned, ‘ready’ data
Purpose is to create a
prototype, prove a
theory, or answer a
single question
Fewer models and
modelers collaborating
Medium size, single file
Data Transformations needed
Models run often and
deployed in a
production
environment
Teams of developers,
large number of models
Big data, 1000’s of files
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WORKFLOW MANAGEMENT (METADATA)
• Open Source Analytics can leverage SAS enterprise capabilities
• Data Access and Preparation
• Data Dictionary
• Lineage
• Resource Management
• Deployment
• Model Assessment
DATA MANAGEMENT MODEL DEVELOPMENT MODEL DEPLOYMENT
SAS and Open Source Analytics
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
6. “Open source analytics are valuable to us, don’t discount them, work to make them better!”
“P.S. The Millennials in my team love them, but they freak me out a bit!”
5. “Make it easy for us to prove the value of emerging architectures and capabilities (especially Hadoop)!”
![Page 38: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/38.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE ANALYTICS FAST
TRACK™ FOR SAS®
High-Performance Platform Intel® Xeon® processor E7 v3 servers – 72 cores
3 TB of RAM
Intel® SSD disks – 25 TB of storage
Multiple Virtual Machines with: Linux servers with:
SAS Software to support business use cases
Hadoop distribution
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ALSO, IN THE CLOUD THE ANALYTICS FAST
TRACK™ FOR SAS®
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
6. “Open source analytics are valuable to us, don’t discount them, work to make them better!”
“P.S. The Millennials in my team love them, but they freak me out a bit!”
5. “Make it easy for us to prove the value of emerging architectures and capabilities (especially Hadoop)!”
4. “A Hadoop Big Data Lake is dangerous without good data!”
3. “Hadoop, as cheap storage, is great, but analytics are the key to unlocking value!”
![Page 41: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/41.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
WHY HADOOP?
Hadoop will soon become a replacement complement to:
Business Intelligence
Data Warehousing
Data Integration
Analytics
SOURCE: 10 Myths About Hadoop - TDWI Best Practices Report
HADOOP IN PRODUCTION:
#1 reason to go for Hadoop: Analytics (71%)
Challenges to Hadoop adoption:
Hadoop has no analytic functions built in
Cost: hefty payroll due to intensive hand coding
YES
< 12
MONTHS
< 24
MONTHS
< 36
MONTHS
3+
YEARS
NEVER
10%
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
IMPLEMENTING
ANALYTICS IN
ACTION
How can we make Hadoop more valuable?
![Page 43: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/43.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
IMPLEMENTING
ANALYTICS IN
ACTION
How can we make Hadoop more valuable?
Controller
Client
![Page 44: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/44.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
6. “Open source analytics are valuable to us, don’t discount them, work to make them better!”
“P.S. The Millennials in my team love them, but they freak me out a bit!”
5. “Make it easy for us to prove the value of emerging architectures and capabilities (especially Hadoop)!”
4. “A Hadoop Big Data Lake is dangerous without good data!”
3. “Hadoop, as cheap storage, is great, but analytics are the key to unlocking value!”
2. “People and Process are our biggest concern, as Analytics move to the front stage!”
![Page 45: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/45.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THE REALITY OF
MANAGING BIG
DATA
THE SITUATION TODAY
BUSINESS
PROBLEM
BUSINESS
DECISION
20% 80%
Preparing
to
solve the problem
Solving
the
problem
![Page 46: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/46.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
FLIPPING THE
SCRIPT HOW CAN YOU CHANGE THE EQUATION?
BUSINESS
PROBLEM
BUSINESS
DECISION
20% 80%
Preparing
to solve the
problem
Solving
the
problem
![Page 47: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/47.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Implementing Analytics in Action
10. “Analytics are from Venus and IT is from Mars!”
9. “Neither IT folks, nor Analytics folks, are inherently bad people!”
8. “Business Intelligence is dead, long live Business Intelligence!”
7. “Speed isn’t the only important metric!”
6. “Open source analytics are valuable to us, don’t discount them, work to make them better!”
“P.S. The Millennials in my team love them, but they freak me out a bit!”
5. “Make it easy for us to prove the value of emerging architectures and capabilities (especially Hadoop)!”
4. “A Hadoop Big Data Lake is dangerous without good data!”
3. “Hadoop, as cheap storage, is great, but analytics are the key to unlocking value!”
2. “People and Process are our biggest concern, as Analytics move to the front stage!”
1. “Tell us how we should be doing things, don’t pussyfoot around!”
![Page 48: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/48.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS® SAMPLE
ARCHITECTURE
WITH INTEL INSIDE Business and IT Benefits
• Tested, proven, and pre-configured to
ease deployment
• Massive SAS performance boost via in-
memory and grid computing
capabilities
• Greatly simplified resource
management
• Increased data governance
• Optimized parallel data movement
• Fit to task infrastructure for tackling all
SAS analytical tasks
Enterprise Analytics Architecture
![Page 49: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/49.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS® SAMPLE
ARCHITECTURE
WITH INTEL INSIDE
CUSTOM GUIDANCE FOR EACH SITUATION
Sample Architectures
![Page 50: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/50.jpg)
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SUMMARY AND
NEXT STEPS
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
innovative
experimental
“art” of prediction
problem-solving
scalable
repeatable
process-oriented
production
detailed
accessible complex
unstructured
ANALYTICS IN
ACTION SUMMARY
![Page 52: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/52.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION SUGGESTED NEXT STEPS . . .
• Challenge your established Decisioning activities
Take a new look through the lenses of [Big] Data,
Discovery and Deployment
What could you change to add more value?
• Put in place a parallel track where creativity and
innovation are encouraged and rewarded
Identify a small team of “smart creatives” from business
and IT – including your best storytellers
![Page 53: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/53.jpg)
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICS IN
ACTION SUGGESTED NEXT STEPS . . .
Identify one high-value challenge – expressed in
business terms
Gather larger amounts of existing data
Create a prototype and seek to generate a business
breakthrough within one month
Share your story with your colleagues – the what, not
the how
GET STARTED!
![Page 54: ANALYTICS IN ACTIONonline.stat.tamu.edu/dist/analytics/sasday2015/presentations/bachteal.pdf• Open Source Analytics can leverage SAS enterprise capabilities • Data Access and Preparation](https://reader030.vdocuments.site/reader030/viewer/2022040400/5e6c6b09a6408e0fad5234ce/html5/thumbnails/54.jpg)
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THANK YOU