Download - An Experiment on Stage by Susana Jurado and Maria Olano - The Lean Startup Conference 12/11/14
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Lean Product
Development in a
Very Big
Organization_
@mdomata
@sjapru
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Accelerating
innovation
cycles
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Do more with less:
45% more projects
while in average
reducing a 48% the
medium budget
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1. Start small aim high
2. Iterate fast
3. Market validation
4. Fail fast, fail cheap
5. Multidisciplinary teams
6. Open Innovation
7. The art of killing
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1. Training
2. Internal mentors
3. External mentors
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Dealing with
corporate politics and
processes. Get
Upstairs in the
Building
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Finding intrapreneurs.
Entrepreneurs and
intrapreneurs are not
the same kind of
people
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What branding
to use for
experiments
and tests?
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Experimenting in B2B
environments, when
you are addressing
account managers
business customers
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Measuring innovation
success: common
analytical methods can
destroy innovation
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Competing with
core business
products in the go
to market race
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The unexpected:
the problem’s
problem, finding
the pain
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Getting out of
building to
have face to
face
conversations
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Early market
tests, validating
every step with
customers and
pivoting
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Working with
limited
resources,
bootstrapping
and fast
iterations
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Fostering intrapreneurship
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Thank you!!!
@mdomata [email protected]
@sjapru [email protected]
More info in our “Lean
elephants” paper at www.tid.es