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An Ant’s Eye View of SXSW 2011
Christopher Carfi (@ccarfi) Senior Strategist, Ant’s Eye View [email protected]
A Top 10 List
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#1: SXSW is starting to mirror the Internet itself.
Image: Christopher Carfi
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It’s big.
Photo: Jim Merithew/Wired
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It’s messy.
Photo: Christopher Carfi
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It’s overwhelming.
Photo: Christopher Carfi
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The entire industry is here.
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It’s a PLATFORM.
Image: Graphpaper.com
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#2: Gameification is everywhere.
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SCVNGR keynote = Worldwide Trending Topic on Twitter.
Image: Computer-‐troopers.com
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Foursquare = Google for the real world.
Image: Aboutfoursquare.com
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We are wired to love games.
Photo: Totalonlinepresence.com
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#3: QR Codes are everywhere.
Photo: Christopher Carfi
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#4: Trailer food rocks.
Photo: The Smart Kitchen Blog
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#5: Serendipity happens.
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#6: Small is the new big.
Photo: Christopher Carfi
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#7: Logistics matter.
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#8: There’s no way to do everything.
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#9: Inspiration can come from unexpected places.
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#10: Pitches still suck.
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An Ant’s Eye View of SXSW 2011
Christopher Carfi (@ccarfi) Senior Strategist, Ant’s Eye View [email protected]
A Top 10 List