Download - Amul project ppt
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Bhavani, Vamshi, Manikanta,Jalandhar, Shubham, Sunny.
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IntroductionMarketing MixBasic tasks and global shareOpportunities and threats Strengths and weaknessesMarketing StrategyOrganization hierarchy, control methods Conclusion(why amul is succesfuul)
Index:
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World's Largest
Pouched Milk
Brand
World's Biggest
Vegetarian Cheese
Brand
LARGEST FOOD BRAND AND BUSINESS IN INDIA
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Formed in 1946, is a dairy cooperative movement in India.
A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF)
Jointly owned by 2.79 million milk producers in Gujarat
Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.
Introduction
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EducationSkills PerformedAchievementsCareer Path
CEO’S PART :
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BRITANNIANESTLEHLLCADBURYMOTHER DAIRY
Competitors :
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Basic Tasks of Management:Amul followed a unique business model.
"Anand pattern" cooperative systemOperating AnalysisDistribution networkAchievements and Awards
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AMUL GROWTH AND GLOBAL SHARESales Turnover Of 1505 million US dollar in 2008-2009
1994-95
1995-96
1996-97
1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
0
200
400
600
800
1000
1200
1400
1600
Sales US $ (in million)
Sales US $ (in million)
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Export Concentrate more on chocolate market Increase in ice cream segment
Opportunities and Threats
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Very high market share, Excellent Quantity management, Excellent brand equity, Strong distribution network, Good product portfolio, strong supply chai, Rural presence.
Cost operations, Expansion of chocolates.
Strengths and Weaknesses
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Mission “We the motivated and dedicated workforce at amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers”
Vision “Amul has a vision to provide more and more satisfaction to the farmers, employees and distributors”.
Marketing strategy
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The tennets of 3 E’s.i. Expansion in procurement.ii. Expansion in distribution market.iii. Expansion in processing facility.
Quality and value for Money.
Zero replacement with natural and expensive ingredients to cheap ingredients.
Marketing Strategy
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More then 55 country , 540 crore revenue but main focus on India.India is not only world largest producer of milk but also largest consumer so, Amul main focus is india
How the firm benefited from being global?
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Explanation of tall hierarchy of the organization
Control methods taken at risk times(ex: control on rise in milk prices fulfilled)
Hierarchy of Organisation:
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SuggestionsSummarizationExplain why it is successful
Conclusion:
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Butter Britannia NestleCheese BritanniaBaby Food Nestle HeinzDairy Whitener Segment Nestle BritanniaIce creams HLL
Different segments& Different Competitors
Chocolates & Confectionaries
Cadbury NestlePizza Pizza Hut Dominos Nirulas Frozen pizzaCurd Nestle Mother DairyUltra High Treated Milk Nestle Britannia
Sweet Condensed milk
NestleCottage Cheese (Paneer)
BritanniaMilk Additives
Cadbury Smithkline
BeechamFlavored Milk
Britannia Nestle
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THANKYOU…