Download - Amnesia Razorfish's Social Election
The Social Election – 2010 Federal Election Insights
SMC Sydney
1. The Situational Analysis
The Social Election
• We used Radian6 to monitor and listen
• A real-time finger on the social pulse across Twitter, Facebook, YouTube and other online sources
• We rated the Twitter sentiment with humans (and not bots)
• We analysed the insights to include environment factors
http://thesocialelection.amnesiarazorfish.com.au
And, we even had Julia tweet us!
2. Winners, losers and the fakes
The story overall
http://thesocialelection.amnesiarazorfish.com.au/infoporn/
3. Top Topics
What people talked about
1. Climate change2. NBN3. Immigration4. Boat people5. Economy
vs seeded topics
Boat people
Trending topics
4. The social learnings
The role of social media
Throughout the campaign period, the social data indicated it would be close.
In the last week, we saw the sentiment sitting just 0.1% in favour of Labor.
The game-changer
There was a significant peak in positive sentiment towards Labor’s NBN policy.
But so what?
If they were listening, the Liberals should have known it would be a game changer, before the negotiations with the Amigos.
The lesson?
Having a finger on the pulse of what your customers are saying, how they’re saying it, and where, can give you the critical insight allowing you to stay ahead.
5. Questions?
