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American Government
Chapter 6Public Opinion and Political
Socialization
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Public Opinion
• What is it? • The aggregate of individual attitudes or beliefs
shared by some portion of the adult population
• Consensus versus Divided Opinion (p.194)• Can you think of any examples of issues where
there is a general consensus? What about divided opinion?
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Political Socialization
• Do you remember the term political socialization? What are its main sources?
• What about the Internet? How can people become socialized by the Internet now?
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Political Preferences and Voting Behavior
• Many factors influence how you vote on election day:
• Education• Income• Religion• Race• Gender• Geographic region
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Measuring Public Opinion
• Opinion Poll- a method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population
• How might Polls be useful?• What about Sampling Error? (the difference
between a sample’s result and the true result if the entire population had been interviewed)
• Any other issues with opinion polls? (telephone problems, no cell phones yet, internet polling)
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Political Trust
• The degree to which individuals express trust in the government
• See Figure 6-5 on p. 213• See Table 6-3 on p. 214