Download - Amazon2009 04 22 Amsterdam
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Amazon Web Services
Simone BrunozziAmazon Web Services Technology Evangelist
Amsterdam, NL
April 22nd, 2009
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A presentationisn't an obligation.
Seth Godin
It's a privilege.
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We are a diverse audience
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Goals
1. Intro to Cloud Computing2. Amazon Web Services3. Use cases4. Conclusions
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Twitter: @Simon
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1. Intro to Cloud Computing
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IT is a friction
Contract negotiationsBandwidth managementPower/cooling managementPurchasing decisionsEtherogeneous hardwarePhysical growth, relocationDisastersHuman effortThe two prediction problems
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The two prediction problems
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Amazon.com
Three main businesses:- retailLargest e-commerce player
- merchants
- developers (AWS)
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Why Amazon Web Services?
Low margin, high volumeOperational excellenceTech expertise
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2. Amazon Web Services
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Amazon Web Services
S3 - Simple Storage ServiceCloudFfrontEC2 - Elastic Compute CloudSQS - Simple Queue Service
Premium Support
SimpleDBElastic MapReduceMechanical Turk
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AWS principles
Easy to useSecurity (working on SOX, SAS 70 type II)FlexiblePay per use (no investment)No commitmentAPIplatform neutral
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AWS
Amazon's Global Websites
How are we doing?
AWS developers > 540,000S3 Objects > 52 Billion(was 800 million in 2006)
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Amazon S3
Multiple tier 1 bandwidth providersSimpleDurableCost effectiveNo capacity planning is neededhttp://aws.amazon.com/s3/
Highly durable internet storage
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Content Delivery ServiceEasy setup, no commitmentElastic and reliableCost effective
8 locations in the US4 locations in Europe2 locations in Asia
Amazon CloudfrontReliable Content Delivery
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EC2 = Elastic Compute CloudPay by the hourfrom S(small), 0.10 $/h, to XL 0.80 $/hLinux, Windows, OpenSolarisManagement Console / APIPublic AMIs, or bundle your own
Amazon EC2Virtual servers on demand
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EBS = Elastic Block Store (1 to 1,000 GB)EBS is redundant and persistentUS/EU regionsMultiple availability zonesElastic IPSLA 99.95 %
Amazon EC2 (continued)Virtual servers on demand
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Reserved instances, 1 year (3 years)Small : 325 $ (500 $) + 0.03 $/h
Instance - normal / r.i. 1 year / r.i. 3 yearsSmall - 876 / 587.8 / 429.47(costs for 1 year)
EC2 reserved instancesEC2 for steady state usage
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Hadoop: Java FrameworkData Intensive distributed applicationsAmazon EC2 + Amazon S3Use cases:Web IndexingData MiningMachine LearningFinancial AnalysisScientific Simulation
Amazon Elastic MapReduceHosted Hadoop Framework
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MicrosoftIBMOracleSun MicrosystemsRed HatCapgeminiFacebookSalesforce
Other forms
PartnersThe Amazon Web Services Ecosystem
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3. Use cases
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Once were startups: Smugmug
Don MacAskill, founder, CTO: "We looked at Amazon S3’s pricing, design and ease-of-use and were blown away"
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Startup: Soocial.com
AmsterdamContact management apptens of thousands of users
Hardware issuesMoved 100% on AWS
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Startup: GetMarvia.com
AmsterdamGetMarvia.comWeb ApplicationCreate, PrintS3, EC2
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Startup: MyNameIsE.com
AmsterdamMyNameIsE.comContact Management
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Web: Indy 500
Indianapolis 500Allstate 400Red Bull Indianapolis MotoGP3.1 million online visitors
Adrian Payne:"We selected AWS to quickly scale and have full control over computing resources"
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Enterprise: Eli Lilly
Pharmaceutical company34.5 Billion $ market cap18.63 Billion $ revenueAmazon EC2 for research
Dave Powers:"The speed of implementation, flexibility, and collaborative capabilities are absolutely disruptive"
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Startup: Animoto
Web applicationPhoto + Music = VideoCool effects & Transitions
April 2008: Facebook App...
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> 3500
< 80
www.animoto.com - April 2008
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Academic: Harvard
Harvard Medical SchoolDr. Peter Tonellato
"The combination of AWS and Oracle allowed us to focus our time and energy on simulation development, rather than technology, to get results quickly"
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4. Conclusions
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The future
EC2: load balancingEC2: auto scalingAWS: monitoringAWS certification (developers)Expansion in AsiaMore featuresUS - EU
Suggestions?