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Alpe d’HuZes
Social
ervaringen - leermomenten - best practices
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Harold Kip
teamlead online & social
/haroldkip
/haroldkip
/haroldkip
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vragen?
@haroldkip #mkboc
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INSPIRATIE
ik ga je niet vertellen wat je moet doen
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Mijn ‘job’ ...
• Verbindende schakel tussen Alpe d’HuZes deelnemers,
fans, volgers, sponsors en de Alpe d’HuZes organisatie
• Nadenken over de inzet van de sociale kanalen van Alpe
d’HuZes en deze pro-actief onderhouden
• Zorgen voor relevante, amuserende, inspirerende &
informatieve social content en de verspreiding van deze
content via de sociale kanalen van Alpe d’HuZes
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en da’s best een uitdaging …
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UITGANGSPUNTEN
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if at first,
the idea is
not absurd,
then there is
no hope for it
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pain is
temporary
quitting
lasts
forever
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opgeven is geen optie
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Over Alpe d’HuZes Social
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DOELSTELLING
ondersteuning bieden
bij het creëren van een groter bereik
waardoor meer awareness
voor Alpe d’HuZes ontstaat
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RICHTLIJNEN
aandacht
luister – reageer – vraag
(een gewoon gesprek dus)
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RICHTLIJNEN
géén promotie
(onafhankelijk & dagtaak)
wél helpen
(webcare & community)
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twitter.com/alpedhuzes
facebook.com/alpedhuzes
youtube.com/alpedhuzes
instagram.com/alpedhuzes
google.com/+alpedhuzes
pinterest.com/alpedhuzes
linkedin.com/company/alpedhuzes
flickr.com/alpe-dhuzes
linkedin.com/groups/alpe-dhuzes-36216
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TIP VAN KIP
UNIFORMITEIT
herkenbaar & gemakkelijk te onthouden
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www.namechk.com
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BASECAMP & OUTPOSTS
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TIP VAN KIP
BASECAMP &
OUTPOSTS
actuele, accurate en relevante content
verspreiden via social
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TIP VAN KIP
RICHTLIJNEN
duidelijke verwachtingen
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TIP VAN KIP
WELKOM
nodig(t) uit!
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TIP VAN KIP
FRIS & RELEVANT
deel – luister – leer
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TIP VAN KIP
ADMINISTRATORS
meerdere admins voor social
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TIP VAN KIP
AUTOMATISEREN?
je bent geen robot
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TIP VAN KIP
BEELDEN
trek de aandacht!
tip H:B = 1:2
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tweetdeck.twitter.com
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ik doe het zelf ook
tweetdeck.twitter.com
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TIP VAN KIP #8
LUISTER
relevantie – leads – inzichten
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TIP VAN KIP
(INTER)ACTIE
&
PROMOTIE
géén like-share-win!
(en zorg voor follow-up)
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AUTOMATISEREN
best practice?
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TIP VAN KIP
AUTOMATISEREN
je bent geen robot
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CROSS CHANNEL
laat zien dat je ook op andere platformen actief bent
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AARDIGHEIDJE
als je een beetje aardig kan photoshoppen
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TIP VAN KIP
CROSS CHANNEL
laat zien dat je ook andere kanalen gebruikt
maar geef mensen een keuze!
koppel geen Twitter aan Facebook of vice versa
(uitzondering: Instagram)
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DIALECTje verstaat het wel, maar het is toch anders
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CONTENT
best practice
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augustus - april: om de dag (awareness)
mei: elke dag (excitement)
juni: los gaan! (verwachting)
juli: elke dag (vasthouden)
rondom bijeenkomsten: elke dag
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DUS: ANALYSEREN!
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DUS: EXPERIMENTEREN!
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TIP VAN KIP
TRANSPARANT
wees open, eerlijk en duidelijk
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TIP VAN KIP
AGENDEREN
updates vooraf klaarzetten
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postso.com
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bufferapp.com
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TOEKOMST
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GROEI
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EN NEE …
NIET MÉÉR FANS & VOLGERS
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SOCIAL MEDIA TEAM
professionalisering
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UITDAGING:
samenwerken – vertrouwen – overzicht – rust
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TAKE AWAY
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focus: blijf dichtbij jezelf
(maar praat niet alleen over jezelf)
call-to-action: wat wil je dat je fans doen?
man, not machine: automatiseer met beleid
cross-channel: laat ook je andere kanalen zien
team: niet alleen, maar samen!
content calendar: plan updates!
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HARTELIJK DANK!
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REAGEREN? VRAGEN?
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Harold Kip
teamlead online & social
/haroldkip
/haroldkip
/haroldkip