Download - Ala pr2010
Leah KrevitRice University
The Rest of Us
Stephen Abram, MLS, Gale Cengage LearningALA Public Relations Forum
ALA in DC - June 27, 2010
PR Forum: Next Practices in
Communication @ your library
These slides will also be available at Stephen’s Lighthouse blog
Change and Challenges
Is Your Library an Event?
What experiences are you promoting? What’s the benefit?
ALA PR
June 24, 2007
18 PR Tools for Libraries
1. YouTube 2. Second Life 3. MySpace 4. Facebook 5. Flickr 6. Podcasts / iTunes 7. Wikipedia 8. Ning 9. WebEx / LiveMeeting
10.Twitter 11.Mozes 12.NowPublic 13.MyBlogLog 14.Blogging 15.Tagging, Scanning, RSS 16.SEO 17.LinkedIn / Plaxo 18.SurveyMonkey / Zoomerang
A
Social Glue and Libraries
ASK YOURSELF
• What is more important for value-based funding?
• What tugs at the heartstrings?
• 6% annual increases in circulation?
• 100% increases in ILL?
• 500% increases in website hits?
• 1000% increases in database results?
• 50% increases in customer satisfaction?
Or Stories?
7 Tricks You Can Do Right Away
• Number One:
• What are your top reference questions?
7 Tricks You Can Do Right Away
• Number Two:
• Promote your staff – FB, Tweets, web pages, photos
7 Tricks You Can Do Right Away
• Number Three:
• Do a Signage Audit and a walkthrough
• (physical and virtual with a newbie)
7 Tricks You Can Do Right Away
• Number Four:
• Get Some Widgets (Hint: API)
7 Tricks You Can Do Right Away
• Number Five:
• Get Jiggy with GIS.
7 Tricks You Can Do Right Away
• Number Six:
• Go Beyond Statistics
• Google Analytics
• Foresee
What We Never Knew Before
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the
first time. 29% found our products via the library website. 59% found what they were looking for on their first
search. 72% trusted the content more than what they found
on Google. But, 81% still use Google.
Driving User to the Library
• Encyclopedia.com
• HighBeam
• WorldCat
• iPhone App
• Questia
• Geo-IP measures
• Etc.
• Watch for more . . .?
7 Tricks You Can Do Right Away
• Number Seven:
• Develop a STORY collection strategy
The thing about success, is that it’s not about things.
Or 2.0 Technology
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their
dreams. Help them build it.
OK – What is happening that
will change everything?
“The Internet has now
progressed to its infancy”
Google Books
Settlement
LIBRARIESCOMPETE
Google Editions:
Bookstore
LIBRARIESCOMPETE
SEO:
Search Engine OptimizationSMO: Social Media Optimization
LIBRARIESCOMPETE
I my customers
Geo-IP LIBRARIESCOMPETE
Top 10 Ways to Drive People to the Library Using Social Media
1. Find the Influencers
2. Connect with the Influencers
3. Motivate the Influencers
4. Build Buzz and Interest
5. Kodak Moments
6. Flip Camera Crazy
7. Tweet and be Tweeted
8. E-mails – yep – they still work
9. Survey
10.Measure and refine (rinse and repeat)
Bonus: Testimonials!
TransmogrifyingContainers
LIBRARIESCOMPETE
Broadband
LIBRARIESCOMPETE
The Cloud
…printing…software…storage
LIBRARIESCOMPETE
The Article Economy++
Format Agnosticism
LIBRARIESCOMPETE
The Yahoo!/BingiPhone,
FacebookMigration
LIBRARIESCOMPETE
Devices like iPads,
Kobo, Kindles,
eDGe, and Mobile
LIBRARIESCOMPETE
eBook Growth
Supporting the 21st Century book experience?
Kobo, iPad, Amazon, Apple, iPDF, etc. . . .
Mobile
LIBRARIESCOMPETE
The Experience
LIBRARIESCOMPETE
A Third Path
Context is King, not Content.
Curation and Contact Rule
Community
Stories
Conversations
Stories
Relationships
Stories
Community Networks
The Social Life of Information
Stories
Life
Stories
Connection
Stories
Personalization
Stories
Comfort
Simplicity
Learning
Trans-LiteracyMove beyond reading & PC skills
• Reading literacy
• Numeracy
• Critical literacy
• Social literacy
• Computer literacy
• Web literacy
• Content literacy
• Written literacy
• News literacy
• Technology literacy
• Information literacy
• Media literacy
• Adaptive literacy
• Research literacy
• Academic literacy
• Reputation, Etc.
These are exciting times.
Choose between achieving a dynamic and exciting future vision
or longing for a nostalgic past.
The power of libraries
Speak Out!
Surprise Them!
Trust Experiments!Shelf Chetoon desc
Join us on the Hill!
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Gale Cengage LearningCel: 416-669-4855
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
Twitter: sabram