Download - Airline industry
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SPICE JET
DEPARTURE : 23rd August 2010
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CREW MEMBERS
Mr. ATUL SAINI
Mr. AJAY SINGH
Mr. NAVODIT
Mr. RAJAN JUNEJA
Mr. SAURAV GARG
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PROMOTION
OPPORTUNITY
ANALYSIS FOR
AIRLINE
INDUSTRY
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AIRLINE INDUSTRIES
KINGFISHER
SPICE JETJET
AIRWAYS
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SPICE JET
Founded in -2005
Slogan-flying for everyone.
Low cost Airline of India.
Kalanithi Maran owns the airline after
acquiring a major stake on June 2010.
Spice Jet marked its entry in the Indian skies
with 99 fares for the first 99 days, with 9,000
seats available at this rate.
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VAS
Bal. Transfer
M shop
Easy money
Go green
insurance
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SWOT ANALYSIS
Strengths
A major strength of any airline is the product itself -- air travel.
Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff.
associated public acceptance of air travel as both a fast and safe way to travel.
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WEAKNESSES
Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.
The quality & variety of a food is not applicable as much.
There is not such any special comfort zone for passengers.
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OPPORTUNITIES
Technology advances can result in cost savings, from more fuel
efficient aircraft to more automated processes on the ground.
Technology can also result in increased revenue due to
customer-friendly service enhancements like in-flight Internet
access and other value-added products for which a customer
will pay extra.
Link-ups with other carriers can greatly increase passenger
volumes
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THREATS
The price of fuel is now the greatest cost for many airlines.
A plague or terrorist attack anywhere in the world can negatively affect air travel.
Food quality should be better & very maintaining.
Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.
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PROMOTIONS OPPORTUNITY ANALYSIS
“Identify target audiences for
your goods and services.”
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TWO KEY OBJECTIVE FOR PROMOTIONS
OPPORTUNITY ANALYSIS.
Determine which promotional opportunities
exist for the firm.
Identifies the characteristics of each target
audience.
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FIRST STEP FOR PROMOTION
OPPORTUNITY ANALYSIS.
Establish marketing communications objectives
It may include the following-
a) To develop Brand awareness.
b) To increase demand/sales for offering.
c) To change customer attitudes/perceptions about the firm.
d) To encourage repeat traveling.
e) To become highly competitive.
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SECOND STEP
Prepare promotional strategies
The strategies are the long term directions to
be undertaken by the firm.
Example-
To employ “services ,” price/quality “ to achieve
Objectives.
Free stay in ginger Hotels,using icici credit card.
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THIRD STEP
Match your tactics with your strategies
Tactics are considered to be short term in nature.(day to day activity),
It ,may include-
Promotions/advertisements
Posters
Point of purchase displays.
Free gifts
Coupons
Buy one get one free
Special package tour
Free ticket.
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