Download - Aircel Presentation
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INTEGRATED INSTITUTE OF
LEARNING AND MANAGEMENT(GSM)- NOIDA
SUBMITTED TO :-
Mr. Manu Sirohi
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STUDY OF TELECOM SECTOR
GROUP MEMBERS
AMAN CHAWLA
LALIT MALHOTRA
VIVEK NAGPAL
NAVEEN KUMAR
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TELECOM OPERATORS COVERED
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SURVEY AREAS
TILAK NAGAR UTTAM NAGAR
JANAK PURI ROHINI
HARI NAGAR PITAM PURARAJOURI GARDEN PASCHIM VIHAR
RAMESH NAGAR KINGWAY CAMP
MOTI NAGAR SUBHASH NAGARKIRTI NAGAR
KAROL BAGH
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COMPANY PROFILE
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COMPANY PROFILE
AIRCEL LIMITED
TYPE PR
IVATEINDUSTRY TELECOMMUNICATION
FOUNDED 1999
HEADQUARTER GURGAON
KEY PEOPLE Mr.GURDEEP SINGH COO
PRODUCTS MOBILE
TELECOMMUNICATION OPERATOR
PARENT MAXIS COMMUNICATION (74%)
APOLLO HOSPITAL (26%)
WEBSITE Aircel.com
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ABOUT THE PROJECT
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The survey was conducted on behalf of Aircel in the area of WestDelhi and North Delhi in order to study the telecom sector .
A Sample of about 500 retailers, all around in West Delhi and North
Delhi were visited and asked several questions from retailers i.e.
what they think about the telecom sector and there opinion
regarding each telecom sector.
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OBSERVATION
Two key players in the market VODAFONE and AIRTEL .
AIRCEL customers stick to it for longer period of time
AIRCEL gives better retailer margin on its recharge .
According to retailer FRC of AIRCEL is higher than othertelecom sector.
In Karol Bagh area customer demand I PHONE,SAMSUNG GALAXY, I phone Accessories , lava andmicromax.
In north campus area students demand for cheaper std
call rate (Bihar and North east )
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NEED
YOUTH HOUSEWIFE SENIOR
CITIZEN SME/SOHO LABOUR
TR
ADER
SMSBENEFIT
FULLTALKTIME
FULLTALKTIME
SMSBENEFIT
STDCALLRATE
REDUCER
FULLTALKTIME
PACKET
DATA
RATE
REDUCER
BHAJAN
SONGS
FULL TALK
TIME
RATEREDUCER
BEAUTYPRODUCT
NIGHTPLAN
LIVEASTROLO
GYLIVECOUNCELING
COOKINGTIPS
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Recommendation and
conclusion In order to capture market , Aircel must
increase its visibility through Banners,
Danglers etc. Facility for tower sharing to ensure network
at maximum possible places.
Different promotion and recharge scheme toattract more customers.
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Limitation
Uncooperativeness by respondent
Poor brand visibility of AIRCEL.
Time constraint. Difficult to understand plan of AIRCEL
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SWOT ANALYSIS OF AIRCEL
STRENGTH
Good customer care
service Internet service
Recharge margin
Tie up all major handset manufacturers
WEAKNESS
Late entry in market
FOS not available
Less brand visibility
Less network tower
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Cont.
OPPORTUNITY
Gather larger market
Inclination of peopletowards GSM
Costly internet serviceprovide by nearest
competitor
THREATS
3G service
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SWOT ANALYSIS
STRENGTH
Mobile number
portability Reduction in mobile
termination charges
Easily availability of
recharge coupons
Liberalisation effort bygovernment
WEAKNESS
Network problem
Late adoption oftechnology (3G)
Most competitivemarket
Difficult to enter
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Cont.
OPPORTUNITY
3G Telecom service and
4G service VAS
THREAT
Partiality on part of the
govt. Declining average
revenue per user
Content piracy
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THANK YOU