Download - Agora Youth MEchanics
-
7/29/2019 Agora Youth MEchanics
1/29
2013 Marketing PlanCompetitions
-
7/29/2019 Agora Youth MEchanics
2/29
Ms. Gwenn Albarracin , 2012 PresidentMs. Arlene Padua, 2012 VP Youth and AcademeMs. Arlene Amarante, Overall Chair Youth and AcademeMs. Thea Tan, Chairman for Agora Youth Awards
Mr. Ariel Francisco, MemberMs. Iris Laureola, MemberMr. Denis Rodriguez, MemberMr. Vince Reyes, Member
Mr. Richard Anonuevo, Secretariat
COMMITTEE
-
7/29/2019 Agora Youth MEchanics
3/29
OBJECTIVES
To recognize marketing students with outstandingacademic achievement and exemplary contributionsto co-curricular marketing activities.
To recognize official school-based marketingorganizations with at least three marketing-relatedactivities in the past school year.
To provide an opportunity for students to hone andtest their theoretical knowledge through applicationin actual marketing cases.
-
7/29/2019 Agora Youth MEchanics
4/29
To provide nationwide publicity of the students andorganizations achievements.
To give companies/sponsors valuable insights intothe minds and behavior of students so they canmarket effectively to this consumer segment
-
7/29/2019 Agora Youth MEchanics
5/29
MARKETING PLAN
FORSUN TODO IDD TAWAG
Students (individual) / 10 students per school (Marketing Plan competition)
-
7/29/2019 Agora Youth MEchanics
6/29
Open to all marketing majors , non marketing majorand students of related courses, who havesuccessfully completed at least 9 units of Marketing
Subjects and Business related subjects.The contenders (students) are required to submit amarketing plan for SUN IDD TODO TAWAG
The contenders will follow a template for the
marketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee(TBA)
MECHANICS
-
7/29/2019 Agora Youth MEchanics
7/29
QUALIFICATIONS
The candidate must be a bonafide student enrolled in a
marketing or business course with the nominating school
for at least three (3) school years from the date of
nominations.
The candidate must have: Cumulative Grade Point Average (GPA) of at least
85% or its equivalent.
No grade lower than 80% or its equivalent in
Marketing, Advertising and Economics subjects No grade lower than 80% or its equivalent in any
subject for the last two (2) school years. (Copy ofgrades/certification must be submitted)
-
7/29/2019 Agora Youth MEchanics
8/29
The candidate must have completed at least 9 units ofMarketing or Marketing related subjects at the time ofhis application
The candidate must have been involved, as initiator orleader, in at least three school-based or community-
based projects that used marketing strategies in itsimplementation.
The candidate must have a written endorsement bythe College Dean and/or by the Marketing Department
Chairperson and/or Marketing Adviser.A maximum often (10) entries per school will beaccepted.
-
7/29/2019 Agora Youth MEchanics
9/29
Requirements
Documentation of outstanding work related to Marketing(maximum of 20 pages, short size bond paper (8 x 11,one side only) inclusive of the following:
- Resume (2 pages maximum) with two (2pcs) passport
size photos- One page presentation on why he /she should be
awarded (one page only)
- List of Academic and Co-curricular Achievements in
Marketing (for the past 3 years)
-
7/29/2019 Agora Youth MEchanics
10/29
List of Marketing-related activities/involvements
(at least three). This should include:
- Title of the project
-
Date of implementation- Description of the Project and the candidates role in the
said project. (The candidate must show documentaryevidence that he was organizer or lead participant in thesaid project)
- Brief presentation emphasizing the marketing strategiesused in the project and how this helped ensure theprojects success
-
7/29/2019 Agora Youth MEchanics
11/29
All students who are vying for MARKETING STUDENT
OF THE YEAR will be judged based on the following
criteria:
Relevance of Strategy to Marketing Plan 30%
Feasibility of Plan to become Actionable 25%
Usage of Sound Research 20%
Uniqueness of Creative Strategy 15%
Presentation 10%
Note: weight % may vary on judges / sponsors discretion
CRITERIA
-
7/29/2019 Agora Youth MEchanics
12/29
MARKETING PLAN
FORGaling Pilipino Movement(CSR)
Marketing Association (team) / JMA (Marketing Plan competition)
-
7/29/2019 Agora Youth MEchanics
13/29
The contenders (local JMA) are required to submit amarketing plan for Galing Pilipino Movement (CSR)
The contenders will follow a template for themarketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee(TBA)
The contender (local JMA) must be a member ofPhilippine Junior Marketing Association
MECHANICS
-
7/29/2019 Agora Youth MEchanics
14/29
-The association / nominee must be existing for atleast (3) three school years from the date of thenomination.
-The association must not be under probationarystatus and must not have any derogatory record.
-The nomination of the association must have awritten endorsement by the College Dean AND the
Dean of the Student Affairs.
QUALIFICATIONS
-
7/29/2019 Agora Youth MEchanics
15/29
-The association must have at least three (3)implemented projects and programs, which clearly use
marketing strategies and practices in their implementation
- Any one of the projects must be (community-based,school-based, conducted in cooperation with AME /PJMA or any marketing organization)
-The weights of the scores will be based on the followingcriteria:
- Significance and impact of Activities conducted for
school year 2012 on the school (50 points)- Comprehensive and innovative marketing plan for GPM
(50 points)
-
7/29/2019 Agora Youth MEchanics
16/29
Documentation (maximum of 30 pages, short size bond
paper / 8 x 11, one side only) inclusive of the following:- Organization Chart (one page)- Activities of involvement- Title of the project
In what way is the project marketing related? Is theorganization an initiator? Or did some other person/sor organization initiate the project?Did the project have an impact on the other
organizations / communities in and outside theschool?
Requirements
-
7/29/2019 Agora Youth MEchanics
17/29
Awards and recognition received
- Is the award given by the school or by some otherinstitution?
- Networking / To what extent was networking done
with PMA, AME, or PJMA in the course of theproject?
- Was networking with other organization done?- What organizations are these?
- Membership Participation / How many membersdoes the organization have and what percentage ofmembership participated to get the project done?
-
7/29/2019 Agora Youth MEchanics
18/29
All JMAs who are vying for MARKETING ASSOCIATIONOF THE YEAR will be judged based on the followingcriteria:
Significance and impact of Activities conducted for
school year 2012 on the school (50 points): Relevance to the Students and School or Community 30%
Initiating Efforts of the Organization 20%
Awards and Recognition Received 10%
Effective Planning and Execution 15% Participation and Networking 15%
Presentation 10%
Note: weight % may vary on judges / sponsors discretion
CRITERIA
-
7/29/2019 Agora Youth MEchanics
19/29
Comprehensive and innovative marketing plan forGPM (50 points):
Relevance and Impact to the Society 30%
Feasibility 25%
Sustainability 20%
Backed up by Research 15%
Presentation 10%
Note: weight % may vary on judges / sponsors discretion
CRITERIA
-
7/29/2019 Agora Youth MEchanics
20/29
MARKETING PLAN
FORPHILIPPINE WACOAL CORP.
School / team of 6 students Marketing Plan (new category) competition
-
7/29/2019 Agora Youth MEchanics
21/29
Upon receipt of the letter invitation for thecompetition, the school, through the Dean of Collegeof Business or related courses, shall signify itsintention to compete by officially responding to the
letter.The school shall then select only ONE teamcomposed of 6 (six) marketing or business or otherrelated courses students and their adviser/coach who
will compete in the WACOAL MARKETING PLANCOMPETITION (new category).
MECHANICS
-
7/29/2019 Agora Youth MEchanics
22/29
The list of students (with photo copies of theirschool IDs) and their adviser will be sent togetherwith the letter of intent to join the competition to thePhilippine Marketing Association ON OR BEFOREOCTOBER 19, 2012.
The contenders (school / team) are required tosubmit a marketing plan for Philippine WacoalCorporation
The contenders will follow a template for the
marketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee.
(TBA)
-
7/29/2019 Agora Youth MEchanics
23/29
All school / teams will be judged based on the followingcriteria:
Relevance of Strategy to Marketing Plan 30%Feasibility of Plan to become Actionable 25%Usage of Sound Research 20%Uniqueness of Creative Strategy 15%
Presentation 10%
Note: weight % may vary on judges / sponsors discretion
CRITERIA
-
7/29/2019 Agora Youth MEchanics
24/29
All marketing plans must be submitted in power pointformat and in a CD and on paper.
All plans must be submitted in 5 (five) sets on or
before 3pm of December 14, 2012
ALL STUDENTS/TEAMS MUST USE A CODE NAMEwhich will appear on all the slides in the power pointpresentation.
The presentation materials MUST NOT bear the nameor any markings of the school.
GUIDELINES
-
7/29/2019 Agora Youth MEchanics
25/29
The name of the school must be printed on a singlesheet of white paper and inserted in a plain whiteenvelope. This will be included in the documentssubmitted to the PMA secretariat.
All presentation materials must be inserted in a largebrown envelope with the label: MARKETINGASSOCIATION OF THE YEAR 2013/MARKETINGSTUDENT OF THE YEAR with CODE NAME / New
Category - Wacoal Marketing Plan
-
7/29/2019 Agora Youth MEchanics
26/29
PrizesSun IDD TODO Tawag (Marketing Student of the Year)
individual / students MP Competition
Valedictorian - 25K cash + plaque
1st / 2nd placers - 10K cash + plaque
Finalists - 5K cash prize + medal
Galing Pilipino Movement (Marketing Assn of the Year)
Team (Winner) - 25k cash + plaque
Runner up (s) - 5k cash + plaque
Wacoal (new category) (School / Team MP Competition)
Team Champion - 50K cash + trophy + individual medal +
plaque for the adviser
-
7/29/2019 Agora Youth MEchanics
27/29
October 2012 - Sending of Formal Invitation to Schools
October 19 - Submission of Nomination (for Students & JMA)and LETTER OF INTENT (for Wacoal MP)
October 20 - Screening of entries
December 14- Deadline of Submission of Case Study
December 15 - Screening of Case Study / Judging of Semifinalists
January 2013 Announcement of Finalists
February (1st week) - National Finals / Judging
February 16, 2013Awarding @ Tektite Auditorium
Timelines
-
7/29/2019 Agora Youth MEchanics
28/29
For more information please call the
PMA Secretariat at 6344890 or
6345722 look for Richard Aonuevo
mailto:[email protected]:[email protected] -
7/29/2019 Agora Youth MEchanics
29/29
Thank you
Committee!