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After your article is published
Virginia Barbour & Paul GlasziouExecutive Director, AOASG
Chair, COPEORCID: 0000-0002-2358-2440
[email protected]@ginnybarbour
@openaccess_anz
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What I’ll cover
Publicizing your paperWhat to know about post publication responses
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Who is going to publicise your paper?
The journal - maybeYour institution - maybeNews aggregators - maybeYou – yes!
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Monthly audience by communication methodology shown on A) log scale and B) linear scale.
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLOS Biology 11(4): e1001535. doi:10.1371/journal.pbio.1001535http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535
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Principles for promoting your work
Accurate but interesting – and appropriate
Acknowledge your collaborators and your institution
Declare any conflicts
Be aware of being public
Manage your professional communications carefully
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Who are you trying to reach?
• Scientist-to-Scientist communication (most)• Scientist-to-clinician communication (a few)• Scientist-to-public/policy maker/ ….
Brian Haynes
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Tweeting led to over 2-fold increase in page views
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Interest fades rapidly
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How would you disseminate?
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Heart Age Strategy
• A media release with our university media office • Pitched a Conversation article to explain heart age (in the week before it
would be published). • The editor suggested a broader explanation of biological age to tie in with a recent
TV program aired on ABC/BBC, and the article was published with a link.• Republished by the ABC news website -> led to much more views, 5
national radio interviews and 1 TV request. • Discussed by prominent UK GPs on twitter as part of a debate/backlash
against the UK heart age tool. • The Australian Heart Foundation asked for advice on their heart age
calculator at a later stage based on this and other papers on the topic, which we think led to some changes being made in line with the above paper.
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Academic OA paper + public & social media
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Examples of feedback after publication
Responses can lead to collaborations, raise genuine concerns……or be inappropriate
About clarity of methodsRequest for materialsAbout specific results – e.g. controls in experiments shownAbout ethics or competing interestsAbout inability to replicate work
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Principles for responding to feedback post publication
Keep an eye on responses – at the journal and elsewhereBefore responding, check with co-authorsDon’t get involved if responses are rude or otherwise inappropriateDo respond to journals’ requests post publication!
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Any questions?
14
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Professional news sites
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Social media
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Twitter super-users!
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...some harder to handle than others.
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Feedback post publication comes from many places…
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Specialist media
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