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Advantech eAutomation
Athens Solution Day June 2007
Advantech eAutomation
Athens Solution Day June 2007
Fabrizio BozzarelliSouth Europe eA Channel Manager
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A d v a n t e c h
Fact Sheet
A d v a n t e c h
Fact Sheet
Become a Global Leading e-Platform Services Provider Become a Global Leading e-Platform Services Provider
in the Connected eWorldin the Connected eWorld
EstablishedEstablished May, 1983 (1987 in Greece)May, 1983 (1987 in Greece)
Publicly Listed in TAIEXPublicly Listed in TAIEX December, 1999December, 1999
Capital Capital USD $120 millionUSD $120 million
Market Capital (2005)Market Capital (2005) USD $1.3 billionUSD $1.3 billion
CEOCEO KC LiuKC Liu
Worldwide Employees (2006)Worldwide Employees (2006) 2,700 (1,000 in Taiwan)2,700 (1,000 in Taiwan)
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Sales RevenueSales Revenue
143.5
231249
282
334
373
446
216
0
50
100
150
200
250
300
350
400
450
500
1999 2000 2001 2002 2003 2004 2005 2006
Year
Re
ve
nu
e in
mill
ion
s, U
SD
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Broad Spectrum of ApplicationsBroad Spectrum of Applications
Factory AutomationFactory Automation MilitaryMilitary TransportationTransportation Environmental MonitoringEnvironmental Monitoring
eHomeeHome eHealthcareeHealthcare SurveillanceSurveillance Kiosk / POIKiosk / POI
Machine AutomationMachine Automation TelecomTelecom MobileMobile Warehousing / LogisticsWarehousing / Logistics
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Worldwide PresenceWorldwide PresenceTruly Global & Truly Local – in 16 countries and 33 cities
Newly established in 2006
RMA center for Europe / Russia
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Sales Breakdown by RegionSales Breakdown by Region
* Asia: excluding China, Taiwan and Japan
**Emerging Territory: including Middle East and S. America
***Based on the sales revenue of 1/1/2006 ~ 10/31/2006
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Sales Breakdown by ProductSales Breakdown by Product
*Based on the 1st half of 2006 sales revenue
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Manufacturing CentersManufacturing Centers
• Small-Volume Production• Board & System Products• ODM / OEM Projects• Engineering Sample Innovative Service• Complex Product Lines
• Mid-to-High-Volume Production• Board & System Products• ODM / OEM Projects• Mature Product Line Focus
• Chassis Design & Production• System Products
ATMCATMC AKMCAKMC ADMCADMCTaiwan Manufacturing Taiwan Manufacturing CenterCenter
China Kunshan ManufacturiChina Kunshan Manufacturing Centerng Center
China Dongguan ManufactuChina Dongguan Manufacturing Centerring Center
15,744 ㎡ 66,667 ㎡ 7,000 ㎡
Manufacturing CentersManufacturing Centers
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Global DeploymentGlobal Deployment
Local DeliveryLocal Delivery
Global LogisticGlobal Logistic
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•Online Technical & Repair Services for Total Lifecycle SuOnline Technical & Repair Services for Total Lifecycle Support pport
•Web-based eRMA System (eRMA.advantech.com.tw)Web-based eRMA System (eRMA.advantech.com.tw)
•Best-in-Class Service Best-in-Class Service
•Enhanced and Extended After-Sales Service Enhanced and Extended After-Sales Service
Customer SupportCustomer Support
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eAutomation and ePlatform Division are able to provide:
Integration of the complete Solution (HW + SW)
Application Support
Complex Product Configuration
Add-on Products
Differentiation
Financial Services
Own Stock
Technical Support
Maintenance
Products & ServicesProducts & Services
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Products & ServicesProducts & ServicesThe most comprehensive products and services coverage...
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Industrial Motherboards
SHB Express (PICMG 1.3) Platforms
Industrial Computing Chassis
Performance-rich Full ATX
Compact and Fanless Mini ITX
Desktop/Graphics-grade Platforms
Server-grade Platforms
Industrial Computing PlatformsIndustrial Computing PlatformsDesigned with System Compatibility, Expandability, and Configuration Flexibility
PIC/ISA (PICMG 1.0) Platforms
Pure PCIButterfly
Backplane
PCI/ISA BP (4-20 slots)
LGA775 Pentium 4
SBC
Socket478 Dual Xeon SBC
Socket370 Pentium
III SBC
1U~7U Rackmount
Chassis
Industrial Box Computers
Featuring Deluxe Port Sets for Extra Connectivity
Featuring Optimal Expansion Capacity
Wallmount Chassis
Industrial Servers
1U Server
2U Server
4U Server
Space-efficient Micro ATX
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Vehicle & Applied Panel ComputingVehicle & Applied Panel Computing
General Purpose Panel Computers
Application Ready Platforms to Cultivate Promising Vertical Markets
Vehicle Mounted Computing Platforms
Container Traffic Management
Warehousing & Logistics
Sunlight Readable Applications
Delivery & Fleet Management
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Video Surveillance SolutionsVideo Surveillance Solutions
Vertical-market Focused from Platform to Application-ready Solutions
Digital Video Modules
Digital Video Platforms
Digital Video Systems
Surveillance-ready Kits
RAID Systems
Traffic SurveillanceCentral Monitoring Factory SurveillanceCross-road Surveillance
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Advantech eAutomation
Growth Strategies in 2007
Advantech eAutomation
Growth Strategies in 2007
Fabrizio BozzarelliSouth Europe eA Channel Manager
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Advantech eAutomation 3-circle PrincipleAdvantech eAutomation 3-circle Principle
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Advantech eAutomation Growing StrategyAdvantech eAutomation Growing Strategy
Unified Branding
Focused eAutomation Channels & Sales Force
eAutomationPro Powered by Direct Marketing Force
Unified Global Focused eAutomation Business Operation Organization
Strategic JV & M&A Channel Partners and Product Solutions
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Advantech eAutomation Target MarketsAdvantech eAutomation Target Markets
Automation Computing Platform
IndustrialCommunication
Plug-in & Remote I/O’s
AutomationControl
Control (SoftLogic)
& HMI Software
ITS
FMS/BAMA
EMS
FAFA
Energy Management
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Certified eAutomation System ComponentsCertified eAutomation System Components
HMI/SCADA
Standard Open eA
Components
Focused Vertical Market
PC-Based OS
Control S/W
Outsourced VM Products
Automation Computing PlatformAutomation Computing PlatformUNO, TPC, IPPC & /Rackmount eAPCUNO, TPC, IPPC & /Rackmount eAPC
Windows XPe / CE.NetWindows XPe / CE.Net Windows XPWindows XP
• USB I/O
• Signal Conditioning Cards
• Motion Control Cards
• Data Acquisition Cards
• Serial Communication Converters/Repeaters/Cards
• Ethernet Hubs/Switches/ Fiber Optical Converters
• Serial/Ethernet Data Gateway
• Wired & Wireless Communication
• PC/104 I/O Modules
• Remote I/O Modules
• Distributed Control & I/O Modules
• RS-485/Ethernet I/O Modules
Control SoftLogic S/W Control SoftLogic S/W
Advantech WebAccess / WebView AStudio
Vertical Market H/W & S/W ProductVertical Market H/W & S/W Product
Machine AutomationMachine Automation Environmental Environmental MonitoringMonitoring FMS/ Building AutomationFMS/ Building Automation
Factory AutomationFactory Automation IntelligentIntelligent TransportationTransportation Energy ManagementEnergy Management
Computing Platform
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Automation Controllers, Software & Distributed I/O Modules
Remote I/O Modules ADAM-4000 ADAM-6000
- Ethernet I/O
- Wireless I/O
- Robust RS-485 I/O
SoftLogic Controllers ADAM-5000
- SoftLogic Controllers- Ethernet Controllers- Distributed I/O
Programmable Automation Controllers
ADAM-5550KW
Programmable Automation Controllers
PAC Software Advantech Studio KW MULTIPROG
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Embedded Automation ComputersDIN-rail, Fanless Box PC
DIN-rail Mounted Fanless PC to Extend the Power of Control System
Compact, Fanless Box PC
Compact, Application- ready Platforms Fulfill Diverse Applications
Fanless Box PC with PCI expansion
High Performance, Fanless Box PC with PC/104 expansion
Scalable, Low Power Consuming Platforms Deliver High-performance Computing and Communication
Front Accessible, High Performance Platforms Feature 2/4 PCI slot expansion
Operating System
Support Windows XP Embedded Windows 2000/XP Windows CE 5.0 Linux
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Open HMI PlatformsTouch Panel PCs
Flat Panel Monitors
Industrial Workstations
Industrial Panel PCs
Industry-proven High Performance Panel PCs
Full Range of Industrial grade Touch Panel Displays
Ultra Slim & Fanless Human Machine Interface
Heavy-duty, Modular & Expandable Computing Platforms
Embedded Operating
System Support Windows CE Windows 2000/XP Windows XP Embedded
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Industrial I/O
Outside the box DA&C
USB-based DA&C Modules
Total DA&C Solutions
GMC Application Ready Platforms
Modular & Reliable Industrial Controller
Plug-in DA&C
Motion Control
CompactPCI
DA&C Software WaveScan ActiveDAQ Pro LabVIEW GeniDAQ
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Industrial CommunicationIndustrial Ethernet Switch
Multi-port Serial Communication
Device Server
Device Server Configuration utility COM port mapping Web configuration Reliable, Intelligent
Media Conversion Solutions
Industrial Grade Redundant, Managed Ethernet Switch
Total Solutions for Industrial Serial Communication Expansion
Wired & Wireless Networking for Industrial Serial Devices
Serial Communication Converters & Adapters
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Building Automation Systems
SoftLogic DDC with BACnet and Modbus Protocol
Web-enabled HMI
WebView-1261
Web-enabled Comm.Gateways
WebLink-2170
Fanless HMI with Browser-based SCADA Software WebAccess
SoftLogic Digital Controllers
BAS-2000
Fanless Comm. Gateway with Browser-based SCADA Software WebAccess
Browser-based
SCADA Software WebAccess
SoftLogic Prog.
Software KW MULTIPROG
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Product & Solution Development Strategy
AutomationComputing
PlatformControl & I/O ICOM & M2M
Product Division ADAM HMI Industrial I/O Industrial Comm. UNO Building Automation
Product Division
•Distributed I/O (ADAM)•Automation Controller (APAC)•M2M
Solution Division
•Building Automation•Machine Automation •Transportation•Power/Energy
Software Division
•HMI/SCADA•SoftLogic
eAutomation Core Competence
Now
Future
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KA SalesKA Sales
FAEFAEFAEFAEFAEFAE
TrainingTrainingCenterCenter
Inside SalesInside Sales Inside SalesInside Sales
SalesSalesCoordinatorCoordinator
Inside SalesInside Sales
KA SalesKA Sales
ChannelChannelSalesSales
KA SalesKA Sales
ChannelChannelSalesSales
ChannelChannelSalesSales
eAutomation RegionaleAutomation Regional Business OperationBusiness Operation
DMF DMF & eStore& eStore
RegionalRegionalKAKA
Sales Sales ForceForce
Automation Automation ComputingComputing
Product Product SalesSales
ManagementManagement
ADAM/PACADAM/PAC
Industrial I/OIndustrial I/O
ICOMICOM
Direct Direct BUBU
DirectDirectBUBU
DirectDirectBUBU
Channel Channel SalesSalesForceForce
AE &AE &TechnicalTechnicalSupportSupportCenterCenter
VerticalVerticalSolutionsSolutions
Call CenterCall CenterInside SalesInside Sales
SalesSalesCoordinatorCoordinator
GA GA MarketingMarketing
eAProeAPro& Web& Web
ServicesServices
SalesSalesCoordinatorCoordinator
SalesSalesCoordinatorCoordinator
FocusedFocusedAEAE
Technical Technical SupportSupport
Unified Regional Business OrganizationUnified Regional Business Organization
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Unified & Certified Business OperationUnified & Certified Business Operation
CertifiedProducts & Solutions
Unified Branding & Marketing
UnifiedSolution Day & Sales Tools
Certified AE Support
Certified RMA Service
Certified Sales
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Thank You!Thank You!