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Data Analytics 3.0PUC CCE
Março, 2017
Dan Reznik, PhD
Principal Consultant, Microsoft Consulting Services
[email protected](c) 2016 Upper West Soluções
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2(c) 2016 Upper West Soluções
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Plano• Big Data• Internet of Things (IoT)• Data Science / Machine Learning• Lab• Azure ML• R
• Practical Aspects in Data Projects
(c) 2016 Upper West Soluções
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Big Data
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5(c) 2016 Upper West Soluções
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6(c) 2016 Upper West Soluções
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7(c) 2016 Upper West Soluções
SPARK!
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Do DW para o BD
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Multi-structured
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9(c) 2016 Upper West Soluções
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10(c) 2016 Upper West Soluções
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11(c) 2016 Upper West Soluções
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12(c) 2016 Upper West Soluções
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13(c) 2016 Upper West Soluções
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14(c) 2016 Upper West Soluções
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15(c) 2016 Upper West Soluções
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Data Storage, Access, Management
Analytics, Visualization, Machine Learning
Applications, Businesses DA
TA S
TACK
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17(c) 2016 Upper West Soluções
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18(c) 2016 Upper West Soluções
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19(c) 2016 Upper West Soluções
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20(c) 2016 Upper West Soluções
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21(c) 2016 Upper West Soluções
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22(c) 2016 Upper West Soluções
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Internet of Things (IoT)
(c) 2016 Upper West Soluções
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24(c) 2016 Upper West Soluções
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25(c) 2016 Upper West Soluções
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26(c) 2016 Upper West Soluções
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IoT: Business Drivers• Increased efficiency (38.3%)• Pursuit of a competitive market advantage (28.4%)• Market share growth (15.9%)• Cost savings (14.9%).• Expertise areas:• Hardware engineering (30.4%)• Sensors development (57.7%)• Systems design and integration (32.3%)• Data analytics (28.9%)• Machine learning (27.4%)• Security (20.9%)
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28(c) 2016 Upper West Soluções
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29(c) 2016 Upper West Soluções
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30(c) 2016 Upper West Soluções
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31(c) 2016 Upper West Soluções
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32(c) 2016 Upper West Soluções
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Data Science
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34(c) 2016 Upper West Soluções
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35(c) 2016 Upper West Soluções
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36(c) 2016 Upper West Soluções
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37(c) 2016 Upper West Soluções
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38(c) 2016 Upper West Soluções
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CRISP-DM
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40(c) 2016 Upper West Soluções
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Machine Learning
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Típos de Analítica
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43(c) 2016 Upper West Soluções
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44(c) 2016 Upper West Soluções
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45(c) 2016 Upper West Soluções
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46(c) 2016 Upper West Soluções
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Apache Spark’s Mllib(9x faster than Mahout)
1) Descriptive: Summary statistics, correlations, stratified sampling, hypothesis testing, random data generation
2) Classification: support vector machines, logistic regression, linear regression, decision trees, naive Bayes classification
3) Collaborative filtering: alternating least squares (ALS)4) Clustering: k-means, and Latent Dirichlet Allocation (LDA)5) Dimensionality reduction: SVD and PCA6) Feature extraction and transformation functions7) Optimization: stochastic gradient descent, L-BFGS
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Azure ML
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Data Project Planning
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50(c) 2016 Upper West Soluções
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51(c) 2016 Upper West Soluções
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52(c) 2016 Upper West Soluções
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53(c) 2016 Upper West Soluções
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Practical Aspects: Projects
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55(c) 2016 Upper West Soluções
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Sources of business value
•Reduce operational costs•Increase revenues•Reduce risk
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57(c) 2016 Upper West Soluções
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Ecossistema de Dados
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Fluxo de Trabalho
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Pirâmide de Maslow
- Qualidade- Integração- Governança
• 360 Cust. View• Anti-Fraud• Anti Churn
ESTRATÉGIA, ROI+
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Maturidade
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Ambiente HeterogêneoProcessos InformaisDados Caóticos
Ambiente IntegradoProcessos controladosDados Coerentes
SimplificaçãoEncurtar tempo de EntregaRedução de Custos
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Barreiras
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Diagrama de Dependencias R (2015)
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Crescimento Pacotes R (2016)
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Microsoft Data Science Virtual Machine Ecosystem (DSVM)
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