Download - Advanced Copywriting for SEO
Advanced Copywriting for SEOPresented @ Think Tank Live! 2010 Advanced SEO WorkshopOctober 28, 2010
Rey VillarSearch Marketing Manager
Norvax/GoHealth.com
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
3 SEO Copywriting GoalsRanking
Conversion
Sales
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Review: Page Elements to Avoid
• Frames
• Ads
• Content-less splash & home pages
• Unnecessary directories
• Javascript and forms (mostly)
• Unsupported meta-tags
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Content Structure
Page size
Text to code ratio
Theme
Unique & Original
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
A Word About Keyword Density
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Focus on Placement
• URL
• Title meta-tag (unique)
• Headline
• 1st Paragraph
• Emphasized text
• Keyword variations
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Image Optimization Tips
• Relevant images only
• Title and Alt tags
• Triple score for hyperlinks!
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Problem Content
• Stolen images
• Stolen content
• Obscenities and profanities
• Racial slurs
• Overlooked alt tags
• Stop words and underscores
• Unrelated or cloaked keywords
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Sphinning: Just Don’t Do It!
Dare to stand out with quality – and you will be rewarded.
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Conversion Content
Attention
• Hot Button
• Images
Interest
• Trust Logos
• Substance
Desire
• Special Offer
• Benefits
Action
• Call to Action
• “ABC”
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Writing Tips
• Brief 1st paragraph
• Short sentences
• Active tense
• Break up text
• The magic “You”
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Content Schedule
• Frequent additions or updates
• Target: 5-10 pages per week
• Follow your keyword priorities
• Outsource!!!
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Special SEO Tips
• Linkbait
• Anchored internal links
• Ping, tweet and bookmark your pages
• Avoid superfluous content
• Think “Instant Coffee”
Advanced SEO Copywriting Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
3 SEO Copywriting GoalsRanking
Conversion
Sales