1. Kevin Fanning ADV 420 Fall 2013

2. Background 3. Target Audience 13-18 Year Old Males25-35 Year Old Males & Females45-60 Year Old Males & Females 4. The Big Idea#ChicagoBearsFOW 5. Incentives 6. Tools and TacticsThe hashtagSegmented Adwords 7. Key Performance Indicators Following Increase Google Analytics Sales Analysis 8. Budget Google AdWords: $30,000/month10 Employees at combined $750,000 salaryEstimated total of $1.5 million for an effective campaign 9. Summary #ChicagoBearsFOW CampaignGoogle AdWords