![Page 1: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/1.jpg)
AcceleratingtheMobileWebwithAMP
SteveGrunwell@stevegrunwell
stevegrunwell.com/slides/amp
![Page 2: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/2.jpg)
WhoamI?SeniorWebEngineer@Open-sourcecontributorHusband+(new)fatherCoffeeroaster
10up
![Page 3: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/3.jpg)
![Page 5: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/5.jpg)
WhatisAMP?
![Page 6: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/6.jpg)
WhatisAMP?Open-sourceinitiativetospeedupthewebformobile
![Page 7: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/7.jpg)
WhatisAMP?Open-sourceinitiativetospeedupthewebformobileSpecializedHTML+JS,prioritizescontent
![Page 8: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/8.jpg)
WhatisAMP?Open-sourceinitiativetospeedupthewebformobileSpecializedHTML+JS,prioritizescontentEasilycachedbythird-partyproviders
![Page 9: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/9.jpg)
Benefitsforusers
![Page 10: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/10.jpg)
BenefitsforusersNear-instantpageloads,devoidofheavyscripting
![Page 11: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/11.jpg)
BenefitsforusersNear-instantpageloads,devoidofheavyscriptingClean,consistentreadingexperience
![Page 12: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/12.jpg)
BenefitsforusersNear-instantpageloads,devoidofheavyscriptingClean,consistentreadingexperienceAMP-enabledpagesareclearlyidentifiedassuch
![Page 13: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/13.jpg)
![Page 14: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/14.jpg)
Benefitsforpublishers
![Page 15: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/15.jpg)
BenefitsforpublishersConsumerpreference
Notcurrentlyarankingfactor( )source
![Page 16: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/16.jpg)
BenefitsforpublishersConsumerpreference
Notcurrentlyarankingfactor( )Contentisconsideredforthe"TopStories"carousel
source
![Page 17: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/17.jpg)
![Page 18: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/18.jpg)
Whoisitfor?
![Page 19: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/19.jpg)
Whoisitfor?Journalists,blogs,andothernewssites
![Page 20: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/20.jpg)
Whoisitfor?Journalists,blogs,andothernewssitesSiteswithheavypageweights
![Page 21: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/21.jpg)
Howisthisnotjustamobilesite?
![Page 22: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/22.jpg)
Howisthisnotjustamobilesite?Itkindofis,butbuilttoastandard
![Page 23: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/23.jpg)
Howisthisnotjustamobilesite?Itkindofis,butbuilttoastandardNotaboutofferingadifferentsiteexperience,justafasterwaytoaccesscontent
![Page 24: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/24.jpg)
Howisthisnotjustamobilesite?Itkindofis,butbuilttoastandardNotaboutofferingadifferentsiteexperience,justafasterwaytoaccesscontentSeamlesstransitionbetweenAMPpagesandfullsite
![Page 25: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/25.jpg)
StructuredData
![Page 26: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/26.jpg)
StructuredDataAMPusesSchema.orgmarkuptodescribethecontent
![Page 27: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/27.jpg)
StructuredDataAMPusesSchema.orgmarkuptodescribethecontentPagesmustpassstructureddatavalidationinordertofullybenefitfromAMP
![Page 28: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/28.jpg)
Analytics
![Page 29: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/29.jpg)
AnalyticsSupportsanumberofanalyticsprovidersoutofthebox
![Page 30: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/30.jpg)
AnalyticsSupportsanumberofanalyticsprovidersoutoftheboxAnalyticsproviderscansubmitsupportfortheirplatformstotheAMPProject
![Page 31: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/31.jpg)
Supportedanalyticsproviders
AdobeAnalyticsChartbeatcomScoreGoogleAnalyticsParsely…andmore!
![Page 32: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/32.jpg)
Advertising
![Page 33: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/33.jpg)
AdvertisingAdvertisingisstillpermitted,butonlyifitadherestoguidelines
"SustainableAdPractices"
![Page 34: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/34.jpg)
AdvertisingAdvertisingisstillpermitted,butonlyifitadherestoguidelines
"SustainableAdPractices"Currentlysupports~40differentadnetworks
Noscriptswithinadsmayexecute
![Page 35: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/35.jpg)
ImplementingAMP
![Page 38: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/38.jpg)
WrittenbyAutomattic+othersDrop-insupportwithhooks/filtersforcustomizingoutput
AMPplugin
![Page 39: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/39.jpg)
WrittenbyAutomattic+othersDrop-insupportwithhooks/filtersforcustomizingoutputCurrentlyusedtoenableAMPacrossWordPress.com
AMPplugin
![Page 40: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/40.jpg)
WhatcanIcustomize?Header/footerDisplayedpostmetaPagewidth,colors,etc.AnalyticsAdplacements
![Page 41: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/41.jpg)
IntegratingwithYoastSEO
OverridedefaultSchema.orginformationwiththatgeneratedbyYoast
AutomaticallyconnectsMonsterInsights(formerlyGoogleAnalyticsbyYoast)
GlueforYoastSEO&
![Page 42: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/42.jpg)
CustomizingAMPwithGlueAffectedposttypesDefaultimagesColorsAnalyticscode
![Page 43: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/43.jpg)
![Page 44: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/44.jpg)
![Page 45: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/45.jpg)
AMPinthreeeasysteps:
![Page 46: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/46.jpg)
AMPinthreeeasysteps:1. Install+activatetheAMPplugin
![Page 47: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/47.jpg)
AMPinthreeeasysteps:1. Install+activatetheAMPplugin2. Install+activateGlueforYoastSEO&plugin
![Page 48: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/48.jpg)
AMPinthreeeasysteps:1. Install+activatetheAMPplugin2. Install+activateGlueforYoastSEO&plugin3. TweakconfigurationviacodeorSEO›AMP
![Page 49: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/49.jpg)
TestingYourImplementation
![Page 50: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/50.jpg)
TestingintheBrowser
![Page 51: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/51.jpg)
TestingintheBrowserAMPversionofapostaccessiblebyappending/amp/totheURL
![Page 52: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/52.jpg)
TestingintheBrowserAMPversionofapostaccessiblebyappending/amp/totheURLUses<link rel="canonical" />toreferencethecanonical,non-AMPversion.
![Page 53: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/53.jpg)
![Page 54: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/54.jpg)
AMPValidationTool
![Page 55: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/55.jpg)
AMPValidationToolValidationtoolbuiltrightintotheAMPlibrary
Justadd#development=1totheURL
![Page 56: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/56.jpg)
AMPValidationToolValidationtoolbuiltrightintotheAMPlibrary
Justadd#development=1totheURLExposescommonimplementationerrorswithinthemarkup
![Page 57: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/57.jpg)
AMPValidationToolValidationtoolbuiltrightintotheAMPlibrary
Justadd#development=1totheURLExposescommonimplementationerrorswithinthemarkup
AMPValidationErrors
![Page 58: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/58.jpg)
![Page 59: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/59.jpg)
StructuredDataValidationTool
![Page 60: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/60.jpg)
StructuredDataValidationToolcanvalidatethe
Schema.orgmarkupusedbyyourAMPimplementationGoogleStructuredDataValidationTool
![Page 61: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/61.jpg)
StructuredDataValidationToolcanvalidatethe
Schema.orgmarkupusedbyyourAMPimplementationAlertsyoutoproblemswithimages,content,andmore.
GoogleStructuredDataValidationTool
![Page 62: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/62.jpg)
StructuredDataValidationToolcanvalidatethe
Schema.orgmarkupusedbyyourAMPimplementationAlertsyoutoproblemswithimages,content,andmore.Importantforpublishershopingtoappearinthe"TopStories"carousel
GoogleStructuredDataValidationTool
![Page 63: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/63.jpg)
![Page 64: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/64.jpg)
GoogleSearchConsole
![Page 65: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/65.jpg)
GoogleSearchConsolea.k.a.GoogleWebmasterTools
![Page 66: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/66.jpg)
GoogleSearchConsolea.k.a.GoogleWebmasterToolsProvidesafullreportofAMPindexinganderrors
![Page 67: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/67.jpg)
![Page 68: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/68.jpg)
Gotchas
![Page 69: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/69.jpg)
AMP<3simages
![Page 70: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/70.jpg)
AMP<3simagesThebenefitsofAMParereallyonlyapparenttopublishersthatuseimagesintheirmedia
![Page 71: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/71.jpg)
AMP<3simagesThebenefitsofAMParereallyonlyapparenttopublishersthatuseimagesintheirmedia
Technicalblogsmaysuffer
![Page 72: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/72.jpg)
AMP<3simagesThebenefitsofAMParereallyonlyapparenttopublishersthatuseimagesintheirmedia
TechnicalblogsmaysufferConsiderfreestockphotos,CreativeCommons-licensedimages,etc.
![Page 73: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/73.jpg)
AMP<3simagesThebenefitsofAMParereallyonlyapparenttopublishersthatuseimagesintheirmedia
TechnicalblogsmaysufferConsiderfreestockphotos,CreativeCommons-licensedimages,etc.
Besuretoreadthelicenses!
![Page 76: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/76.jpg)
AMPImagesizesPublisherLogo
600x60px
FeaturedImage>=696pxwide
Source:bit.ly/1X69CID
![Page 77: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/77.jpg)
Googleisstilla"BlackBox"
![Page 78: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/78.jpg)
Googleisstilla"BlackBox"AMPisnotagoldenticket
Adheringtostandardsjustmakesyoueligibletobeconsidered
![Page 79: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/79.jpg)
Googleisstilla"BlackBox"AMPisnotagoldenticket
Adheringtostandardsjustmakesyoueligibletobeconsidered
NoguaranteethatAMPwilleverbearankingfactor
![Page 80: Accelerating the Mobile Web with AMP - WordPress.com › 2016 › 06 › steve-gr... · Install + activate Glue for Yoast SEO & AMP plugin. AMP in three easy steps: 1. Install + activate](https://reader034.vdocuments.site/reader034/viewer/2022042405/5f1ead1ff0425e33f65bd320/html5/thumbnails/80.jpg)
ThankYou!SteveGrunwell
stevegrunwell.com10up.com
stevegrunwell.com/slides/amp