Business Morning Sessions
17th July 2014
Accelerate Digital London
From Digitally Disrupted to Digital Disrupter
Ben Salama, MD Accenture Digital@Bensalama1
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What is Digital?
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Digital–physical blur
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From workforce to crowdsource:Rise of the borderless enterprise
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Data supply chain:Putting information into circulation
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Harnessing Hyperscale:Hardware is back (and it never really went away)
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Business of Applications:Software as a core competency in the digital world
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“Built to survive failure” becomes the mantra of the nonstop business
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Digital on the inside
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Improving the Customer Journey
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Re-architecting click and collect
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RBS 6 NationsNo 1 sports app in UK and Ireland one week after launch
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BT SportOne million downloads within two months of launch
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Questions
Ben Salama, MD Accenture Digital@Bensalama1
Copyright © 2014 Accenture All rights reserved.
Five best practices for digital business success
Bryan Kirschner
@apigeeinstitute
@bryan_kirschner
http://apigee.com/institute
Five best practices for digital business success
Bryan Kirschner
@apigeeinstitute
@bryan_kirschner
http://apigee.com/institute
7
http://apigee.com/institute 18
What is digital business?
http://apigee.com/institute 19
What is digital business?
http://apigee.com/institute 20
What is digital business?
Business is creating value with resources
http://apigee.com/institute 21
Resources
http://apigee.com/institute 22
Resources
http://apigee.com/institute 23
“Coming soon, 1 billion new ticket
stations”
Resources!
http://apigee.com/institute 24
In the past, every great business had to be great at creating value with resources
Now every great business must be great at creating value with
digital resources
http://apigee.com/institute
The new Digital Shadow: 45% CAGR for devices & data
25
2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
PC Phone/Tablet IOT/Wearables Data (GB)
Ratio of 1 device + 1 GB of data per human worldwide
Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, and BI Intelligence
Inde
x
Figure scaled to 1:1
http://apigee.com/institute
Digital Leaders are outperforming Digital Laggards
26
New Products & Services
Market Share
Gross Revenue
Customer Satisfaction
Leaders: top 2 quartiles on Apps, APIs & Data Analytics
Outperformed a lot Outperformed a little
Laggards: bottom 2 quartiles on Apps, APIs & Data Analytics
Outperformed a lot Outperformed a little
Comparison of company's performance to others in the sector over last 12 months
Margin0
25
50
75
100
31
1024
13
37
1528
1223
11
73
43
72
49
79
55
74
50
67
46
Per
cen
tag
e
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
http://apigee.com/institute
Creating value from digital with Apps, APIs & Analytics
27
http://apigee.com/institute 28
Digital LeadersDigital Laggards
Market Leaders
Market Laggards
1. Embrace change as critical
3. Appoint digital leader
4. “Outside-in” IT
5. Strategic external resources
3x
5x
3x
4x
4x
6x
6x
13x
Raising the odds of success: empirical patterns
31%
34%
15%
19%
11%
2. Declare digital transformation 4x 4x
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
http://apigee.com/institute
1. Embrace change as critical
29
“The number of connected devices-from smartphones to smart cars and even wearable computing devices-is heading for a tipping point at which most work,
play, and commerce will have a digital dimension. As a result, software will touch nearly all social interactions or commercial transactions, with the
potential to generate data of unprecedented scope.”
How relevant is this to your company’s competitive position over the next five years?
Extremely relevant (5)
Not at all relevant(1)
4 3 2
http://apigee.com/institute 30
“The number of connected devices-from smartphones to smart cars and even wearable computing devices-is heading for a tipping point at which most work, play, and commerce will have a digital
dimension. As a result, software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope.”
Extremely relevant (5) 4 3 2 Not at all relevant (1) -
25
50
75
40
52
72 0
22
39
30
62
Digital Leaders Digital Laggards
Relevance to company’s competitive position over the next five years
Per
cen
tag
e
Source: Apigee Institute Survey of IT decision makers at companies with over $500M in annual revenue; total n = 800
1. Embrace change as critical
http://apigee.com/institute
2 & 3 Declare digital transformation & appoint leader
31
Source: Apigee Institute Survey of executives at companies with over $500M in annual revenue; total n = 321
We use the phrase “digital transformation” or something
similar…
Senior-most person responsible for digital transformation is…
http://apigee.com/institute
2 & 3 Declare digital transformation & appoint leader
32
Source: Apigee Institute Survey of executives at companies with over $500M in annual revenue; total n = 321
We use the phrase “digital transformation” or something
similar…
Senior-most person responsible for digital transformation is…
Digital Leaders Digital Laggards0
25
50
75
100
http://apigee.com/institute
Mastering delivery of Apps…exceeding expectations for
• Number
• Time
• Cost
• Quality
• Business impact
33
Please rate how well each word or phases describes the information technology (IT) organization at your company using a scale from 0 to 10, where 0 is not at all and 10 is extremely well.
versus
4. Outside in IT
http://apigee.com/institute
4. Outside in IT
34
0% 75% 150% 225%0
0.1
0.2
0.3
0.4
Corr
ela
tion w
ith A
pp m
ast
ery
Percent App masters differ from market average
Outside in
How well does this word or phrase describe the IT organization at your company?
Source: Apigee Institute Survey of IT decision makers at companies with over $500M in annual revenue; total n = 800
http://apigee.com/institute
5. Strategic external resources
35
“The digital economy demands rapid innovation at scale. Fortunately, services including IaaS, PaaS, & MBaaS are more flexible
and scalable than external resources previously available to IT. Companies mastering a “cloud first” and strategic approach to
external resources will have a competitive advantage delivering digital experiences at the pace of the market.”
How relevant is this to your company’s competitive position over the next five years?
Extremely relevant (5)
Not at all relevant(1)
4 3 2
http://apigee.com/institute 36
“The digital economy demands rapid innovation at scale. Fortunately, services including IaaS, PaaS, & MBaaS are more flexible and scalable than external resources previously available to IT.
Companies mastering a “cloud first” and strategic approach to external resources will have a competitive advantage delivering digital experiences at the pace of the market.”
Extremely relevant (5) 4 3 2 Not at all relevant (1) -
25
50
4144
13
1 0
17
46
25
9
0
Source: Apigee Institute Survey of IT decision makers at companies with over $500M in annual revenue; total n = 800
Per
cen
tag
e
Digital Leaders Digital Laggards
Relevance to company’s competitive position over the next five years
5. Strategic external resources
http://apigee.com/institute
1. Embrace change as critical to the competitive position of the company
2. Declare digital transformation…
3. …with explicit (C-level) leadership
4. Outside-in IT, customer experience-centric, ecosystem-oriented
5. Make strategic use of external resources: MBaaS, PaaS, “cloud first”
Raising the odds of being a great (digital) business
37
6. Join the Apigee Institute: http://apigee.com/institute
7. Join us at live SF Sept 8-10: http://iloveapis2014.com/
Thank you
July 17, 2014
@apigeeinstitute
@bryan_kirschner
institute @apigee.com