About me
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• Alexander Staun-Rechnitzer• COO of BullGuard, been with the company
since early 2004
Question
FirewallAntivirus Backup Settings Mobile PPT
Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?
BullGuard - the Beginning.
FirewallAntivirus Backup Settings Mobile PPT
Think Global
The Market – Battle of the Giants
FirewallAntivirus Backup Settings Mobile PPT
Symantec(Norton) and McAfee have a combined market share of more than 70%. On most markets Symantec’s market share is larger than 50%.
Viral Marketing
FirewallAntivirus Backup Settings Mobile PPT
FirewallAntivirus Backup Settings Mobile PPT
BullGuard Products
Unique Online Backup- In version 8.0 with e-mail support for both Outlook and Thunderbird
Built-in Customer Support- In version 8.0 with remote assistance
The Product
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2002 BullGuard is launched2003 ePlanet Draper Fisher & Jurvetson invests $2.5 million in BullGuardRevenue: $700,0002004 Version 5.0 of BullGuard is launched based on BullGuard technologyRevenue: $1,270,0002005 Successful retail launch in UK and ScandinaviaRevenue: $2,900,0002006 First A-brand signed up (Medion)Steel Security launched.BullGuard Backup launched.Revenue: $6,100,0002007 Winston was bornDI Hovedstadens InitiativprisFirst to launch remote access supportRevenue: $12,000,0002008 BullGuard Gamer’s Edition is launchedEst. Revenue: $25,000,000(Q1 $5 million)
The story so far…
Historic Revenue
BullGuard Highlights
• Major European player in consumer computer securityo 27 people in Copenhagen (management & sales)o 5 people in London (sales)o 1 person in Sydney (sales)o 70 people in Bucharest (development, QA & support)
Copenhagen, Denmark- Management- Sales- Marketing
Reading, UK- Sales
Bucharest, Romania-Development-Fulfilment-Support-QA
Europe and Australia- Local Sales
Bucharest, the BullGuard way…
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• Not outsourcing• Scandinavian Management Style• Give responsibility• Plenty of extras, parties, libraries etc.• Treat employees as assets no matter
where they sit in the world
Bureaucracy
• Paperwork overkill• Overcontrolled• No trust • Extensive use of notaries• Some corruption
Question
FirewallAntivirus Backup Settings Mobile PPT
Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?