Aakash Healthcare Super Speciality Hospital
1 | Month, Year
Activity Highlights (May - June)
• 33 stories driven across 13 specialities
• Top doctors profiled (17 doctors)
• 3 opinion articles being placed
• 7 doctor meetings / calls done
• Industry leaderships – Medical tourism, Budget, National doc crisis etc
• 10 events and partnership opportunities
• 10 content pieces drafted- 4 press releases (including outstation), 2 quotes and 4 Q&A
Coverage highlights
33 stories driven across 13 specialities and 17 doctors
were profiled
Leadership
In Pipeline (for April- July)
5 | Month, Year
Client: Project – Additional information
Coverage update
https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/birthday-bumps-can-be-dangerous-doctors-tell-you-why/articleshow/69214783.cms
https://fit.thequint.com/fit-webqoof/whatsapp-forward-urine-passing-fake-news
07-05-2019
10-05-2019
Dr Sharad Malhotra, Senior Consultant & HoD, Gastroenterology,
Dr Vikram Kalra, additional director of nephrology
6,70,000 hits per day and 4,20,000 visits per day 34 million hits/day and
12 million visits/day
April – May
10-05-2019
https://fit.thequint.com/life-hacks/workplace-temperature-for-men-and-women
https://indianexpress.com/article/lifestyle/health/severe-hip-pain-avascular-necrosis-and-why-should-you-pay-heed-5725371/
15-05-2019
Dr Rakesh Pandit, Senior Consultant, Internal Medicine
Dr Aashish Chaudhry, managing director and Orthopaedic surgeon,
6,70,000 hits per day and 4,20,000 visits per day
4.2 million hits/day and 2.7 million visits/day
April – May
https://www.indiatoday.in/mail-today/story/keep-the-heat-at-bay-1524302-2019-05-14
13-05-2019
https://in.finance.yahoo.com/news/keep-heat-bay-004100006.html
Circulation 2 lakhs Readership 6 lakhs
Dr Vikramjeet Singh, senior consultant, Internal Medicine, Aakash Healthcare Super Speciality Hospital, Dwarka
April – May
Dr Nikita Rajpal, Consultant Psychiatry, Mental Health and Behavioural Sciences
6,70,000 hits per day and 4,20,000 visits per day
https://fithindi.thequint.com/health-news/high-blood-pressure-stress-anger-link
20-05-2019
6,70,000 hits per day and 4,20,000 visits per day
21-05-2019
Dr Rupesh Kaushik, Senior Cardiologist, Aakash Healthcare Super SpecialityHospital
April – May NAVIO Robotics
https://www.biospectrumindia.com/news/77/13725/new-robotic-technique-in-knee-replacement-surgeries-at-aakash-healthcare.html
https://www.biovoicenews.com/new-robotic-technique-in-knee-replacement-surgeries/
https://www.biospectrumindia.com/news/77/13725/new-robotic-technique-in-knee-replacement-surgeries-at-aakash-healthcare.html
May – June
6,70,000 hits per day and 4,20,000 visits per day
21-05-2019
Dr Rakesh Chopra, Director - Medical Oncology, Haematology & Bone Marrow Transplant
https://fit.thequint.com/cancer/cancer-in-india
34 million hits/day and 12 million visits/day
11-06-2019
Dr Aashish Chaudhry, managing director and Orthopedic surgeon
JuneWalkathon by Aakash Healthcare
https://www.biospectrumindia.com/news/77/13858/aakash-healthcare-raises-awareness-about-the-importance-of-voluntary-blood-donation.html
https://www.medicalbuyer.co.in/27952-2/
Dr Aashish Chaudhry, managing director and Orthopedic surgeon
June
Live Radio Interaction with AIR FM Gold 100.1 of Dr Aashish
Chaudhry, Managing Director, Aakash Healthcare Super
Speciality Hospital, Dwarka
The topic of the interaction was- “Common Sports Injuries” and the live was approximately for 3-4mins.
June
https://fit.thequint.com/health-news/reporter-breaks-hospital-rules-icu-ethics-to-know
Dr Vishakh Varma, Consultant, Critical Care
Dr Prabhat Ranjan Sinha, Consultant, Internal Medicine
19-06-2019
19-06-2019
6,70,000 hits per day and 4,20,000 visits per day
https://fit.thequint.com/fit/fairness-creams-effects-on-skin
Dr Pooja Chopra, Consultant, Dermatology
June
Dr Harpreet Kaur, a consultant in Blood Bank and Transfusion Medicine
https://fit.thequint.com/health-news/world-blood-donor-day-technology-social-media-blood-donation
29-06-201914-06-2019
6,70,000 hits per day and 4,20,000 visits per day
6,70,000 hits per day and 4,20,000 visits per day
June
Dr Madhukar Bhardwaj, Neurologist
https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/how-dangerous-is-acute-encephalitis-syndrome-all-you-need-to-know/articleshow/69789422.cms
https://health.economictimes.indiatimes.com/news/diagnostics/how-dangerous-is-acute-encephalitis-syndrome-all-you-need-to-know/69790607
14-06-2019
14-06-2019
34 million hits/day and 12 million visits/day
36 million hits/day and 13 million visits/day
July Hydatid Cyst- Case Study
https://www.biospectrumindia.com/news/77/14067/aakash-healthcare-performs-complex-life-saving-brain-tumor-removal-surgery.html
https://medgatetoday.com/youngest-baby-with-hydatid-cyst-in-brain-stem/Dr. Nagesh Chandra, Senior
Consultant and HOD, Neurosurgery & Spine& Dr Amit Srivastava, Neurology
July
03-07-201901-07-2019
6,70,000 hits per day and 4,20,000 visits per day 6,70,000 hits per day and
4,20,000 visits per day
Dr Rakesh Pandit, Senior Consultant, Internal Medicine
https://fit.thequint.com/flex-em/walking-10000-steps-health-effects
Dr Aashish Chaudhry, managing director and Orthopedic surgeon
https://theprint.in/economy/this-is-why-private-indian-hospitals-are-selling-out-to-foreign-players/255874/
JulyCirculation 2 lakhs Readership 6 lakhs
08-07-2019
Dr Prashant Chaudhry, Senior Consultant and HoD, Ophthalmology & Refractive Surgery
Dr Jyoti Mishra,Medical Superintendent
http://video.visualmediamonitor.com:9090/mp4dump/vmmvideo/video/12Jul19-AakashHealthcareSuperSpecialityHospital-News-DelhiAajTak-04.25pm-03.30min.mp4
Dr Prabhat Ranjan Sinha, Consultant, Internal Medicine
12-07-2019July
Dr Aashish Chaudhry, managing director and Orthopedic surgeon
https://www.sportzbusiness.com/sportz-business-magazine-july-2019/
https://www.sportzbusiness.com/5-sports-injuries-you-can-avoid/
Circulation – 12,000Readership - 36,000
July 08-07-2019
Dr Aashish Chaudhry, managing director and Orthopedic surgeon
341,664 subscribers
https://www.youtube.com/watch?v=mUiCa_9Nw9c&feature=youtu.be https://hop.live/video/need-help-turning-your-vision-
into-your-profession-519933
3million plus viewership July
15-07-2019
11-07-2019
In Pipeline (for April- July)
23 | Month, Year
Client: Project – Additional information
In Pipeline- With Archetype- MD specific
Pending with Archetype
• Article on Bone Bank to be shared for final go ahead. And we will pitch thearticle to Express Healthcare as an exclusive
• Radio interaction with 100.1 AIR FM Gold
• Interaction with- Fit Tak by Dilli Aaj Tak
Requirement
• Details of case study on ‘inverted bone’
Meeting with doctors
25 | Month, Year
Client: Project – Additional information
Dr. Nagesh Chandra
Dr. Ashish Agarwal
Dr. Rakesh Chopra
Dr. Sumana Banerjee
Dr. Vidya Nair ChaudhryDr. Meena J
Archetype met 6 doctors of key specialties
Aakash Healthcare to share case studies from centre of excellences
Event evaluated
26 | Month, Year
Client: Project – Additional information
7 events evaluated for participation
Economic Times Best Brand award opportunity denied by
Event shared
27 | Month, Year
Client: Project – Additional information
7 Corporate, Brand and Entrepreneur related events shared
for evaluation
To be update as an when relevant events comes up
Others
28 | Month, Year
Client: Project – Additional information
The Week Hansa Research- Best Hospital Survey 2019
Impact report on National Crisis of Doctors’ Strike
And, outstation press releases for camps outside Delhi
Association details
29 | Month, Year
Client: Project – Additional information
Archetype shared details from FICCI and CII. Aakash Healthcare denied
for membership this year.
Way ahead
30 | Month, Year
Client: Project – Additional information
• Announcements – medical, technology, leadership, events etc
• Business directions• Speciality oriented
• International play
• Personal thought leadership
• Crucial health days and events to be leveraged (Juvenile Arthritis Month, World Hepatitis Day, World Alzheimer’s Day and World Heart Day)
• Industry stories (case driven)
• Opinion article
• Crucial to receive case studies
Thanks
31 | Month, Year
Client: Project – Additional information