C10 – October 16, 2015 – INDIA-WEST
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New York, 12th October 2015: Music, Clap, Dance, Huu-Haa! – Moments of celebration that have tak-en the nation by storm in the form of Aaj Ki Raat Hai Zindagi, is soon making its way to television screens to put a smile on many faces. The much awaited show by STAR Plus will showcase India’s superstar Amitabh Bachchan in a pivotal role as he embarks upon a journey to celebrate life. Aaj Ki Raat Hai Zindagi is a show that will inspire peo-ple to change their outlook, and cherish the good that life has to offer, apart from entertaining them of course.
Sanjay Gupta, COO, STAR India said, “Enter-tainment when done with a sense of purpose, can be a very powerful tool – one that can break the cynicism and bring about happiness. As a net-work, we have always strived to inspire a billion imaginations while working towards giving our audience something new and exciting. And with Aaj Ki Raat Hai Zindagi, we are happy to collab-orate again with Mr. Amitabh Bachchan on a proj-ect which is so special. Off late, an overexposure of negative news has impacted our perspective to-wards life, so the show is an attempt to bring back a sense of optimism.”
Sharing his views about the show, Amitabh Bach-chan said, “The show is all about a celebration of life and people who have made a difference. I am working with Star after a gap of 15 years and want-ed a project that befi tted the legacy. Aaj Ki Raat Hai Zindagi is one such endeavour that will make you
Aaj Ki Raat Hai Zindagi Celebrates Life with Amitabh Bachchan on STAR PLUS
smile, dance, clap and go HuuHaa with joy. Life is all about living, loving and celebrating moments with people who put a smile on your face and it is this celebration that matters most.”
The extensive marketing campaign by Star Plus before the launch of the show, has led to immense curiosity and discussions all over. The fi rst teaser of the campaign received over 1 million views on Facebook in under 20 hours, creating a new bench-mark for TV shows. The punch line of the teasers, ‘Huuhaa’ got the nation talking about the show
and #HuuHaa was trending. The entire campaign on social media has received over 400 million po-tential impressions till date creating lot of positive buzz. It is a format owned and produced by BBC Worldwide.
Starting 18th October 2015 at 8PM on STAR Plus, Aaj Ki Raat Hai Zindagi promises to be a perfect Sunday night treat for the viewers – fi lled with en-tertainment, song and dance with none other than Amitabh Bachchan.
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Starting 18th October at 8PM ET/5 PM PT on STAR Plus, say ‘Huu-Haa’ to life
sung by Jubin Nautiyal. The lyr-
ics by Sanjay Gupta with Amjad-
Nadeem are a well-written mix of
depth and contemporary phonet-
ics and thoughts. The composition
is mellow and lifted by the singer,
besides being arranged with
moody orchestration.
The female version is orches-
trated slightly differently. It is paced
and sung well by Asees Kaur.
By R.M. VIJAYAKARSpecial to India-West
Jazbaa Label: Zee Music Company
Music: Amjad-Nadeem, Arko
and Badshah
Lyrics: Sanjay Gupta, Amjad-
Nadeem, Arko and Badshah
The score opens with the male
version of “Bandeya” soulfully (Cont. on page C11)
