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A2 Media Audience
IntroductionThe term audience
refers to the people whoconsume media
products and for whommass media productsare constructed.
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Introduction
The audience alsorefers to the people whogive meaning to themedia text that theyreceive. They attachtheir interpretation to
the text.
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Introduction
The term mass audience refers to the large group of the population who consume one media product.
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Introduction
There are different types of
audience.Mass audiences consume
mainstream media, such as soaps,sit-coms or reality TV shows.
These are large in number.
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Introduction
There are different typesof audience.
Niche audiences aresmaller in number andare more specialist in
their interests.
These niche audiencestend to be very loyal,since their interest in
topics, such as farmingor gardening, can belife-long interests.
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Introduction
One of the reasons thatthe audience needs to
be identified is that themedia language andrepresentation that isused for each type of audience is different.
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Introduction
The age of the audience
The following are just some of the considerations thatneed to be taken into account when mediating about
whom the audience will be:
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Introduction
The gender of theaudience male or
female
The following are justsome of the
considerations thatneed to be taken intoaccount when
mediating aboutwhom the audience
will be:
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Introduction
The demographic profileof the audience and thegeographical area of the
audience
The following are justsome of the
considerations that needto be taken into accountwhen mediating about
whom the audience will be:
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Introduction
The socio-economicgroup that is beingtargeted
The following are justsome of the
considerations that needto be taken into accountwhen mediating about
whom the audience will be:
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Introduction
Is this media text for anexisting audience or isthe industry trying to
create a new audience?
The following are justsome of the
considerations that needto be taken into accountwhen mediating about
whom the audience will be:
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Introduction
Is this media text for a particular group of the population e.g. gardeners,
DIY enthusiasts?
The following are justsome of the
considerations that needto be taken into accountwhen mediating about
whom the audience will be:
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Introduction
The special interests of the audience, their life
style, values andattitudes
The following are just some of the considerations that need to be
taken into account whenmediating about whom the
audience will be:
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Introduction
So, by segmenting thetarget audience, the form
and content of the mediatext can be shaped toattract that audience.
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We have previously mentioned thatthe media industry places target
audiences into segments and profilesthem.
The media has relied in the past on placing people in social categories
which can predict behaviour to alarge degree.
So, what are these categories? Letstake a look.
How does the media know its audience?
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The media industry researchesthe occupation of the head of
the household and on the basisof this, places the family into a
category of person.This category will, to a certain
degree, predict spendinghabits, lifestyle habits and
interests.
Lets look at these categoriesindividually:
How does the media know its audience?
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Professional, higher managerial people
How does the media know its audience?
Judge, Surgeon, M.P.
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Middle management and administrative people
How does the media know its audience?
Bank manager, ranked officers inthe armed forces
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Junior management, supervisory people
How does the media know its audience?
Shop manager, personal assistant
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Skilled manual people
How does the media know its audience?
Carpenter, plumber, skilledmachine operator
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Semi- skilled or unskilled manual
people
How does the media know its audience?
Cleaner, building labourer
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Casual workers, pensioners,
unemployed
How does the media know its audience?
Seasonal workers
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