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A look at SxSW 2015 through the eyes of the online health ecosystem
Shared with the Mayo Clinic Social Media Health Network
on April 29, 2014
Watch the webinar, at network.socialmedia.
mayoclinic.org/
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Understanding the health ecosystem
Hospitals
Media
Doctors
Patients
Gov. / NGO
Advocacy Orgs.
TA Ecosystem
• Mastery of a therapeutic area = mastery of the ecosystem for the disease area
• MDs, providers, patients and other influencers shape and influence each other
• The Online Global Health Ecosystem will capture all key influencers involved in each therapeutic area conversation.
• These conversations & patterns can be monitored over time, in real time
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Understanding the health ecosystem Today there are over 530,000 digital footprints mapped
in 149 countries; growing every day
Learn more at MDigitalLife.com/health-ecosystem
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Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2014 1,430 Health
Conversations
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Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2015 2,297 Health
Conversations
2014 1,430 Health
Conversations
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Contents are proprietary and confidential.
SxSW Health conversation growth 2014 - 2015
2015 2,297 Health
Conversations
2014 1,430 Health
Conversations +60%
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Contents are proprietary and confidential.
• The focus on data, how to use it & control access to it increased radically in 2015
Topic trends: SxSW Health 2014-2015
DATA
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Contents are proprietary and confidential.
• The focus on data, how to use it & control access to it increased radically in 2015
Topic trends: SxSW Health 2014-2015
DATA
+ 130%
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Contents are proprietary and confidential.
• We’re past the hype around wearables & are getting serious about their real impact
Topic trends: SxSW Health 2014-2015
WEARABLES
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Contents are proprietary and confidential.
• We’re past the hype around wearables & are getting serious about their real impact
Topic trends: SxSW Health 2014-2015
WEARABLES
-37%
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Contents are proprietary and confidential.
• We have a growing understanding that health happens in a connected ecosystem – not in silos
Topic trends: SxSW Health 2014-2015
ECOSYSTEM
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Contents are proprietary and confidential.
• We have a growing understanding that health happens in a connected ecosystem – not in silos
Topic trends: SxSW Health 2014-2015
ECOSYSTEM
+ 800%
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Contents are proprietary and confidential.
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