A LinkedIn Lesson on
SaaS Conversion from
Free Trial to Paid Plan
by iridize
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We’re not fans of the
“What Batman can
Teach us About
Customer Support”
genre…
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…but when a SaaS giant like LinkedIn pulls off
an elegant onboarding maneuver like this one,
we tend to prick our ears up.
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LinkedIn recently launched a 3
tooltip-long mini-tutorial, for
onboarding users to the
relatively new Who’s Viewed
Your Profile feature.
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Notice the “relatively
new”.
This feature has been
around for months.
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So why now?
Why did LinkedIn wait so long to
launch the tutorial?
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We’re glad you asked.
The answer is:
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..Because the tutorial
isn’t really meant to
teach users how to use
the feature.
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“Who’s Viewed Your Profile” has
been around for a while.
It was given a makeover
circa February this year and
LinkedIn launched a campaign of
personalized tooltips to assist
with the onboarding.
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So what is up
with this
weirdly timed,
suspiciously
short guide?
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Our theory: the stats were
showing that users aren’t
commanding the feature well.
Specifically, the analytics aspect
of it.
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Notice how the first tooltip points
to the “trends” section of the
graph:
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Let’s continue with the
theory: the product
team made an
estimation – that power
users would lead the
way into full blown use
of this feature.
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Instead, they found
themselves needing to
highlight this fantastic new
feature more assertively.
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It happens.
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Even the
best features
are sometimes
overlooked.
Sometimes they just
take a while to take
off, and perhaps a little
nudge and a push.
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Naturally, LinkedIn seized the
opportunity to poke their users
about upgrading their accounts.
Remember, this is about
converting Freemium users to
paying ones.
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It definitely helps to
have 300 million users
and LinkedIn size
revenue to run quality
tests with…
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…but there are more affordable
solutions for predictive analytics
that can help you tell which
features need that nudge and
which are doing just fine.
Poke us if you want to hear more.
Why Iridize Mobile? We Hope That Was Helpful!
Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]
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Icons in this presentation made from Flaticon.com: Freepik by
iridize.com