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A Common Sense JourneyInto Agile Marketing
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Customer Experience
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Customer Experience
=Marketing
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1.World War C
2.The Audience
3.Sanity
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80% “Not very impressed” with marketing’s work
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73% Marketers lack business credibility, can’t
demonstrate how they grow the business
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77% See disconnect between marketers’ talk and the
results that matter to CEOs
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66% Of readers have felt deceived upon realizing content
was sponsored by a brand.
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92% Of consumers trust recommendations from friends &
family above advertising
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52% → 22%From 1997 to 2008, % of brands in which consumers
have a high level of confidence.
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45.9 Average # of hours marketers work each week
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98%Of marketers experience conflict with other teams.
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54%Of marketers take less than 30 mins for lunch
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94% of business problems originate from processes, not people.
W. Edwards Deming
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87%Of Agile marketers become more productive
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80%Better prioritize the things that matter.
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93%Get campaigns to market faster
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????
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Organic traffic +418%
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New website launch → 395% traffic increase
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Iterative experiment → New website section →
246,525 new page views
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Iterative email improvements →
20.4% average open rate
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@andreafryrear | #bizagility2017
Agile IT Methodologies
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Agile Marketing Methodologies
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Benefits of Agile Marketing
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United, you broke my Taylor guitar.
United, some big help you are.
You broke it you should fix it.
You’re liable just admit. I should have flown with someone else or gone by car.
‘Cause United breaks guitars.
@andreafryrear | #bizagility2017