Organized by:
The Energy & Resources Institute
TERI presents
Agri tourism Pavilion*
*Concept supported by- MTDC (Maharashtra Tourism Development Corporation)
Objectives Of Krishi-Dhan• Create awareness on
Options for diversification of agri business
Options for additional income
Sunrise sectors
• Introduction of futuristic business opportunities to youth and young entrepreneurs.
• Involve cross sectoral stake holders.
• Emphasize on traditional wisdom and integration of contemporary technologies.
• Encourage interstate participation of farmers, industries and researchers.
• Showcase success stories.
Walk through model of
Green Farm House
Renewable Energy
and
Energy Efficiency
Agri- Finance
Agri Tourism
Modern
agri-technologies
`
Agri-Tourism Map of Maharashtra Tourism policy for GoM-
o In the 5 year action plan agricultural tourism and wine tourism will be promoted.
• A good brand marketing is needed to attract the tourists.
• 90+ tourism centers in Maharashtra.
Source: http://www.mapsofindia.com/ and MTDC
Depiction of Rural scenario of Maharashtra
Source: Website of Sidhigiri Museum, Kolhapur
Objective of promoting Agri tourism
• To introduce farmers and interested entrepreneurs with the concept of agritourism as an additional revenue generating option along with their regular business.
• To attract national & international tourists to the peri-urban and rural areas thus increasing the income generation potential
• A solution to-
– Rural unemployment
– Low and seasonal income of farmers
– Lack of rural accommodation
Significance of Agri tourism
• An opportunity for city-dwellers to visit “The rural life of India”.
• Introduction to village life with first hand experience on the farm.
• Chance for urban children to taste fresh farm products.
Why Agri tourism?
• Environment friendly concept
• Natural experience
• Help maintains the natural
landscape of the local region
• Access to unprocessed natural agri
produce
• Sustains local cultures
• Direct market for the handicrafts
Benefits: A glimpse…Agritourism center in
• Malegaon: India
25% increase in Farmers income in just one year, 20051.
• Italy: Gallo Rosso
233% growth form 1999 to 20072.
• U.S. Farms:
$955 million additional income in just one year 20043.
1. http://www.travelbizmonitor.com/ArticleDetails.aspx?aid=2654&sid=18&sname=Coverstory
2. http://www.tourismfutures.com.au/Publications/2009Presentations/Porcaro%20Pauline%20PP.pdf3. http://www.ers.usda.gov/AmberWaves/February08/Findings/Agritourism.htm
Agri tourism pavilion in the event Krishi-Dhan
• Table top model portraying Rural Indian scenario.
• Exhibitor Profile
• International and National Agri tourism Centers.
• Government Tourism Departments.
• Wine tourism centers
• Spice Farms
Visitor Profile
• National and international tourists.
• Government officials
• State tourism departments
• Farmers
• Interested entrepreneurs
• Businessmen
• Bureaucrats
• Corporates
• Technocrats and many more.
Exhibition Layout-Agri Tourism Pavilion
Exhibition Layout-Agri Tourism Pavilion
Table Top Model (10sqm.)
depicting Indian Scenario
Note: The organizers reserve the right to modify the floor plan under circumstances beyond their control.
Lay-out of the exhibition
Legend
Table-top artificial set-up of a Rural Indian scenario will include-
• House of the farmer
• Natural locations
• Model Farm house
• Model Field
• Model statues
Pavilion will be designed with an ethnic theme.
Highlights of the pavilion
• Bullock cart rides
• Wine tasting
• Participation in farm activities
• Fruit picking
• Experience of village life
• Agri market area
• Star gazing areas
Attractions of Agri-tourism centers
Expected out come• Agri-tourism Centers are a new tourist attraction.
• Learning experience for farmers while interacting
with National and international agri-tourism centers
• Young generation and entrepreneurs may find the new business concept attractive
• Opportunities for collaboration with international
and national agritourism centers.