Download - 9 Keys to Mobile Commerce Retail Success - Push Science

Complexity made Simple - ARTS!


We believe mobile has changed the face of retail forever and that mobile devices are the most powerful customer influence tools available to retailers today. Push Science provides retailers with the mobile capabilities necessary to drive revenue, improve customer satisfaction, and develop powerful brand loyalty.


The solution you start with needs to correspond with who your customers are and how they currently behave.


1.  Integration 2.  Interdepartmental dependence 3.  Hardware 4.  Dedicated staffing

Four common issues faced:


A common mistake retailers make is to try to do too much at the outset without a proper test and learn strategy or some kind of managed growth plan. Establish some learning, then adjust from there. It’s about the ARTS principle of starting small and growing when ready. The essential caveat though is that while a mobile solution doesn’t have to do everything, it has to do it well.


26% of apps downloaded are used just one time.


Social Media Module Messaging Module Store Locator

Three core features that retailers should launch with and ensure are in perfect working order.

The “Essentials Pack”.


Why make things harder than they need to be. Leverage existing knowledge and technology.


1.  Bring current social activities into mobile. 2.  Enable sharing and allow users to broadcast out.


The single most important factor retailers frequently forget about when developing their mobile strategy.!


Native push communication frameworks are built-in. !


“I would use the mobile Internet on my cell/mobile phone to purchase products . . . ”

45% - If my mobile phone number would be kept private


- Does not require email address or phone number!- Cheaper to distribute than bulk email or sms!- Deliver rich content & actions (drop user into offers)!- Simplified security and privacy management!

Push communications offer many advantages over email or sms:


Notifications are a powerful tool to avoid app abandonment because they bring the user back into the app through reminders and alerts. !

95% of free apps are abandoned in 30 days.


Facebook Messenger Dedicated app for chat and FB messages

Facebook App Top ranking app in all major app stores. Over 350 million mobile users

Twitter App Notification Draws users back into Twitter app regardless of what the user is doing

Apps like Facebook and Twitter exploit notifications to trigger users to engage.


56 of the top 100 retailers in the US have now developed an Android, iPad, or iPhone mCommerce application.


App stores are becoming fragmented with third parties building unofficial apps.


Establishing a strong and clear presence now will start building your brand’s mobile equity for the future.


Mobile is different than all other forms of marketing. Therefore, it requires different measurements to gauge success.


Estimated mobile commerce

transactions in 2011 (2% of ecommerce)

$6 Billion ! $230 Billion !

Estimated mobile influenced sales in 2011 (that’s 15% of all sales, including online and in-store)

Influencing sales in other channels, rather than actually making mobile purchases, is by far the greatest impact that smartphones have on total sales revenue.


KPI’s to keep track of:!•  App downloads and usage •  Engagement / time spent in app •  Push notification metrics •  Redemptions •  Barcode scans •  Usage by location •  UGC

Identify “Gestures of Intent”

Don’t set yourself up to fail.

Implement metrics that more accurately reflect the success of mobile as an influence tool.


Although initial entry into the mobile space can be made easier following the 9 keys, it is just the first phase of the roadmap. The technology you start with should scale throughout the enterprise, be specialized for the retail industry, integrate with existing retail systems, and have support available.


Build on your mobile successes to create a seamless shopping experience for the customer during all stages of the shopping cycle: before, during, after sale.


1.  Whatʼs Needed Now#2.  Avoid Obstacles#

3.  Do it Well#4.  Align with Experts#

5.  Include Social#

6.  Use Notifications#

7.  Stake Your Claim#

8.  Measure Influence#9.  Think Beyond the App#

“We worked with Push Science because they were able to meet every single need that we had. We are so happy with the process and outcome so far. The 9 keys that they have presented made a lot of sense to us and we believe they are going to be integral to Magic Pony’s mobile operations.” - Steve Cober, Owner, Magic Pony


More information at pushsci.com Thank You

Follow us:

Artin Youssefian

@artin

Ray Tabbara

@raytabbara

Download - 9 Keys to Mobile Commerce Retail Success - Push Science

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