7 Ways Technology Can Help You Convert Volunteers Into Donors
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Giving and Volunteering
50% of people polled give more financial support to charities they volunteer with
What to Expect
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High Net Worth Volunteering
Nearly 60% of high net worth individuals volunteered more than 100 hours
High Net Worth individuals volunteering
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80/20 Rule
(And 76% of gifts come from 3% of the donors)
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“Ask yourself: Do you know which of your volunteers are
donors and which of your donors are volunteers?”
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Volunteer Segmentation
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Volunteer Segmentation
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Donor
Volunteer
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Show You Know
87% of volunteers say there is overlap between the organizations they
support financially and where they volunteer
Charles Xavier
Wealthy DemocratAge: 59Profession: CPA, Tax Program InterestBusiness OwnerIncome > $150,000100+ hours Volunteer History
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Volunteer Philanthropic Interests • Past Giving is the single biggest predictor of future giving
• If a volunteer has never given to you, they’ve likely given elsewhere
Vendors
NOZA DonorSearch VeriGift iWave
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Wealth Screening and Peer Review
• Consider screening your volunteers for wealth capacity annually
• Import screening results back into your CRM
• Secret: You can screen a test file with any number of vendors and receive results
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Charles Xavier
Moira Kinross
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Gift OpportunityCommunication
• How do you communicate giving opportunities to volunteers?
• Channel, Gift Source, Gift Type
• Think about Volunteer Age, Hours Served, Tenure, Interests
• Where are you sending your volunteer communications from?
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Widgets• A widget is a block of script that you can
embed on your website or portal
• Enables different actions
Donation Form Widget Peer to Peer Fundraiser Signup
Crowdfunding Campaign Card
Volunteer Opportunity Widgets
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Volunteer Gift Development Stages
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When Is the last time you personally asked someone to
volunteer with your organization?
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Thank You!
http://www.fidelitycharitable.org/docs/volunteering-and-philanthropy.pdf
http://newsroom.bankofamerica.com/files/press_kit/additional/2014_US_Trust_Study_of_High_Net_Worth_Philanthropy.pdf
http://www.afpnet.org/files/ContentDocuments/FEP2015FinalReport.pdf
sources
http://www.volunteerhub.com/blog/guide-donor-volunteer-cross-pollination/