7th CIS Local Counsel Forum

Yerevan, ArmeniaThursday, 7 June 2012

“The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?”

The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?

Panel:

Moderator: Nick Eastwell, London Consultant, Kinstellar -– London

Dr. Cord-Georg Hasselmann, Partner, Hengeler Mueller - Berlin

Mr. Mikhail Safarov, Partner, Director of the Regional Development, Vegas-Lex – Moscow

The Modern Law Firm Conundrum:

1. Structuring of Law Firm Business

• “Old-fashioned” Partnership vs. Managed Firm

• Lockstep vs. ‘Eat what you kill’

What are the advantages and disadvantages of each?

The Modern Law Firm Conundrum:

The Modern Law Firm Conundrum:

2. Branding

• Magic Circle - UK

• Charmed Circle/White Shoe - NY

• International network

• Local premium firms

How important is a law firm’s brand in the modern legal world?

The Modern Law Firm Conundrum:

2. Branding

The Modern Law Firm Conundrum:

3. Marketing

• Meetings

• Media

• Newsletters

• Seminars

What is and what is not effective marketing?

The Modern Law Firm Conundrum:

3. Marketing

“When your price are very high, people assume

That your product must be very good!”