Download - 6waves: The End of Social Games?
![Page 1: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/1.jpg)
The End of Social Games
Confidential
Flash GAMM Moscow 2013
Stephen Lee, Executive Director, Business Development
?
![Page 2: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/2.jpg)
• About 6waves
• Social and Mobile Games
– The Headlines
• Mobile Realities
• The State of Social
• Tips for Developers
Confidential 2 All Rights Reserved.
![Page 3: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/3.jpg)
ABOUT 6WAVES
3 Confidential All Rights Reserved.
![Page 4: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/4.jpg)
The Leading Independent Publisher of Social
Games on Facebook
![Page 5: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/5.jpg)
What Do We Do?
• 6waves helps social games to scale quickly and globally, allowing developers to focus on making and maintaining great games
5 Confidential. All Rights Reserved.
![Page 6: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/6.jpg)
Global Users Network
6 Confidential. All Rights Reserved.
22%
3% 1%
28% 30%
6%
20M MAU - 3M DAU
10%
![Page 7: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/7.jpg)
Global Partners
7 Confidential. All Rights Reserved.
Global Offices (Hong Kong | San Francisco | Moscow | Tokyo | Beijing )
![Page 8: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/8.jpg)
THE HEADLINES
SOCIAL AND MOBILE GAMES
8 Confidential All Rights Reserved.
![Page 9: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/9.jpg)
Not too long ago…
9 Confidential. All Rights Reserved.
• Social Gaming Explosion
![Page 10: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/10.jpg)
Zynga and other Large Players
10 Confidential. All Rights Reserved.
![Page 11: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/11.jpg)
In the Meantime…
• Smartphone Growth
11 Confidential. All Rights Reserved.
![Page 12: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/12.jpg)
Mobile Market Is Attractive
• New and exciting hardware / software
• Captive audience
• Lower development costs
• Higher monetization
• Viral growth
12 Confidential. All Rights Reserved.
![Page 13: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/13.jpg)
iOS Still Leads the Way
13 Confidential. All Rights Reserved.
![Page 14: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/14.jpg)
Android is Gaining Ground
• Growth of Mobile
14 Confidential. All Rights Reserved.
![Page 15: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/15.jpg)
Android Growth
15 Confidential. All Rights Reserved.
![Page 16: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/16.jpg)
Mobile and Tablet Explosion
16 Confidential. All Rights Reserved.
![Page 17: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/17.jpg)
Massive Mobile Hits
17 Confidential. All Rights Reserved.
![Page 18: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/18.jpg)
More recently, in Social…
18 Confidential. All Rights Reserved.
![Page 19: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/19.jpg)
Rise of Mobile Companies
19 Confidential. All Rights Reserved.
![Page 20: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/20.jpg)
Mobile Investment & Growth
20 Confidential. All Rights Reserved.
![Page 21: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/21.jpg)
MOBILE VS. SOCIAL
QUICK SURVEY
21 Confidential All Rights Reserved.
![Page 22: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/22.jpg)
More Mobile Startups
• GDC Survey of over 2,500 Game Developers
22 Confidential. All Rights Reserved.
• 53% independent
– almost all within the last two years
• 38% developed for mobile on previous project
• 58% planning mobile for next project
– 90% iOS
– 75% interested in Android
– 15% Windows Phone
![Page 23: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/23.jpg)
Where will your next game be?
23 Confidential. All Rights Reserved.
![Page 24: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/24.jpg)
MOBILE REALITIES
24 Confidential All Rights Reserved.
![Page 25: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/25.jpg)
25 Confidential. All Rights Reserved.
![Page 26: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/26.jpg)
Mobile Discovery Issue
26 Confidential. All Rights Reserved.
• How will my game get discovered?
![Page 27: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/27.jpg)
Costly User Acquisition
• Must maximize both Virality and Retention to ensure ROI
27 Confidential. All Rights Reserved.
![Page 28: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/28.jpg)
Competitive Landscape
28 Confidential. All Rights Reserved.
Top 25 developers account for half of all iOS revenue.
Source: Canalys
![Page 29: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/29.jpg)
Why Go Mobile? Seems to be:
• High-potential
• Shorter dev cycle
• Higher monetization
• Viral
29 Confidential. All Rights Reserved.
But actually…
• Highly competitive
• Shorter life cycle
• Expensive acquisition, not sustainable
• Big companies dominate revenue
![Page 30: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/30.jpg)
THE STATE OF SOCIAL
30 Confidential All Rights Reserved.
![Page 31: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/31.jpg)
Mobile Has Changed Social
• Decreased launch DAU/MAU numbers
• Reduced player attention span
• Forced developers to improve user experiences
• Traditional leaders have struggled to adapt
• Is this the end?
31 Confidential. All Rights Reserved.
NO
![Page 32: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/32.jpg)
Desktop Games Are Thriving
• Record number of people playing games
• Increased Game Installs by 75% year over year
32 Confidential. All Rights Reserved.
![Page 33: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/33.jpg)
Facebook Revenues
• Payments to Developers
33 Confidential. All Rights Reserved.
Zynga Other Developers Overall Games
- 37%
+ 60%
+ 12%
![Page 34: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/34.jpg)
Competitive Landscape
• Level playing field – anyone can succeed
• Developers are experienced and well-armed
• Proven channels for developers to grow games
• Platform continues to improve
– No preferential terms
– Deprecating FB Credits
34 Confidential. All Rights Reserved.
![Page 35: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/35.jpg)
Plenty of Room for Facebook Hits
35 Confidential. All Rights Reserved.
![Page 36: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/36.jpg)
Facebook On Mobile
• Improved Acquisition, Discovery, and Virality
36 Confidential. All Rights Reserved.
![Page 37: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/37.jpg)
Social Graph Vital to Monetize Mobile
• Facebook Penetration in top Grossing 100 apps
37 Confidential. All Rights Reserved.
81/100 70/100
iOS Android Source: Facebook earnings call Q1 2013
![Page 38: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/38.jpg)
The Importance of Being Social
• Even if you’re 100% set on developing for mobile, it doesn’t make sense to rely only on mobile
38 Confidential. All Rights Reserved.
• Social is a proven way to improve the stats of your games and increase your odds of success
![Page 39: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/39.jpg)
Candy Crush Saga
• The Social and Mobile “Sweet Spot”
39 Confidential. All Rights Reserved.
![Page 40: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/40.jpg)
TIPS FOR DEVELOPERS
40 Confidential All Rights Reserved.
![Page 41: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/41.jpg)
Tip #1: Think Global
• Think about genres, languages, themes
• Know your intended audience
• Target areas of opportunity
– Avoid “Red Oceans”
41 Confidential. All Rights Reserved.
![Page 42: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/42.jpg)
New and Emerging Markets
42 Confidential. All Rights Reserved.
![Page 43: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/43.jpg)
Tencent
43 Confidential. All Rights Reserved.
Huge Market Gaming Network
Top Games on Tencent are netting over $3M USD
Over 560 Million on Tencent alone Tencent Revenue Distribution
![Page 44: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/44.jpg)
Yabage
44 Confidential. All Rights Reserved.
Gaming Culture High Monetization
![Page 45: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/45.jpg)
Tip #2: Think Cross-Platform
• Maximize user touchpoints as easily as you can
45 Confidential. All Rights Reserved.
![Page 46: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/46.jpg)
Tip #3: Spread Your Bets
46 Confidential. All Rights Reserved.
• Increase probability of payout
![Page 47: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/47.jpg)
Tip #4: Strength In Numbers
Consider Partnerships
• Especially if you’re working on multiple platforms
• Especially in hard to crack markets
– Additional revenue with minimal effort and risk
• Look for:
– Established players
– Proven platforms
47 Confidential. All Rights Reserved.
![Page 48: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/48.jpg)
Tencent
48 Confidential. All Rights Reserved.
Marketing Regulatory Issue
Licenses are require to operate Online Games in China.
![Page 49: 6waves: The End of Social Games?](https://reader034.vdocuments.site/reader034/viewer/2022042714/54bfb62b4a795948568b4569/html5/thumbnails/49.jpg)
Yabage
49 Confidential. All Rights Reserved.
Localization Developer Support