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8 WAYS TO CAPITALIZE ON MOBILE
Bill Rogers, CEO, Ektron @bill_ektron
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Copyright 2014 Ektron, Inc.
It’s a multiscreen world
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Copyright 2014 Ektron, Inc.
18%
39%
55%
69%
81%
79%
65+
55-64
45-54
35-44
25-34
18-24
SMARTPHONE OWNERSHIP BY AGE 80%
of adults under the age of 34
have a smartphone
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Copyright 2014 Ektron, Inc.
MOBILE DATA USAGE
2017 63% desktop
37% mobile
2 0 1 2
TIME SPENT ONLINE
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Copyright 2014 Ektron, Inc.
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Copyright 2014 Ektron, Inc.
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Copyright 2014 Ektron, Inc.
8 ways to CAPITALIZE on
mobile
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Copyright 2014 Ektron, Inc.
1. Responsive Web Design @media queries
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Copyright 2014 Ektron, Inc.
RWD Frameworks • The Grid • Typography H1,
H2.. • Buttons • Forms • Menus
Skeleton
Foundation
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Copyright 2014 Ektron, Inc.
Use Responsive + Server-Side (RESS)
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Copyright 2014 Ektron, Inc.
RWD BENEFITS vs. M(DOT) • Thousands of Devices = Thousands of Sizes
• Google Preferred
• Social Sharing
• Easy to Update
• Designer Friendly
• Future Proof
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Copyright 2014 Ektron, Inc.
http://www.ektron.com/Case-Studies/Education/Hendrix-College/
Visit duration
Mobile traffic
Bounce rate
1/3 20% 150%
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Copyright 2014 Ektron, Inc.
2. Upload 1 image & automatically resize 2 MB - 3264 × 2448 pixels
480 px 67k
940 px 1210 px 768 px
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Copyright 2014 Ektron, Inc.
3. Work faster and smarter by previewing content on mobile devices
Boost context by swapping images for different device types
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4. Measure your mobile results
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Mobile Visitor Flow
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5. Compression & Aggregation
• CSS/Javascript Aggregation • HTTP Compression
• 10 x Faster
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Copyright 2014 Ektron, Inc.
300% increase in mobile leads
6. Mobile Landing Pages
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7. Single-Page Applications • A single HTML page and dynamically update that page as the user
interacts with the app
• SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant page reloads.
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Copyright 2014 Ektron, Inc.
7. Single-Page Applications • A single HTML page and dynamically update that page as the user interacts with the
app • SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant
page reloads.
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Copyright 2014 Ektron, Inc.
8. Geo-Location & Targeting
Empowers marketers to personalize content in the context of a visitor's location
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Copyright 2014 Ektron, Inc.
BEST VISITOR EXPERIENCE