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Claire Cater
Founder of:
Cater & Co. The Social Kinetic Senior Counsel to:
Bell Pottinger
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: [email protected]
E
Communications
Social (Re) Design
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Business in Big Society Opportunity?
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•Pointless
•Opportunity
•Threat
•Your role…
?
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Our ‘big society’ the world is changing ?
Less money – difficult choices
– £156bn deficit – 20-50% budget cuts
Health – Lifestyle illness quality of life - cost of care
Fragmented society – 7 million live alone
– 1 in ten are lonely
Demographic time bomb – 2034 over 18m over 65 & – Average age of 42
Equalities challenge – Life expectancy gap -14 years – Salary gap – 3.6
The digital revolution – Transforming expectations & potential
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Citizen
Citizen
consumer
brands
services
citizen
community
Govern
ment
leaders
Engaged… Empowered
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Red tape cut
Big Society Bank
Transparency
Social impact bonds
The Localism Bill
Participatory budgeting
Right to buy
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choice, power and responsibility
Citizen has…
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You are trading social capital S
ocia
l capital
Your asset is trust
Employment
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2. Belief 1. Trust of judgment
2. Trust of will or
motive;
3. and Trust of
delivery or
competence
1. Behaviour
Profit with purpose
WHAT
3.
Trust
4.
Reputation
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BROADER SOCIETY
BUSINESS ECONOMY
ENVIRONMENT
Good business is good business
Between Business and Environment
Between Society and Environment
Liveable Viable
Fair
Sustainable
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Public service white paper
•Choice
•Decentralisation
•Diversity
•Fairness
•Accountability
• Individual
•Neighbourhood
•Commissioned services
Opening up potential for you
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Social enterprise – the next .com boom
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Turnover
• Last year £281K
• This year £1.2m
Cool to care
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Environment and recycling
• Books for free – saving landfill
• Growth: 8,362%
• Turnover 2009: £13,000
• Turnover 2010: £1.1m
Healthy planet
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Regional opportunities…
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leadership
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Society….
Partner…..
Get the balance right………
What can you do?….
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Opportunity and risks
Build social capital
1 New business
2 Reputation - positioning
3 Thought leadership
4 Consumer engagement
5 Engaged and motivated staff
6 Partnership
Risk social capital
1 Lost opportunities
2 Stakeholder indifference
3 Marginalised
4 Competition gets closer
5 Staff disengaged
+ PEOPLE POWER - PEOPLE POWER
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Where do you start?
Objective
• Need & potential
• Co-delivery
• Support – funding
• Shared objectives – mutual benefits
• Understanding and insight
• Relationships
• Identify the specifics
• Mapping
Insight understanding Co-design/co-creation
People and passion
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The Lens of Big Society
COMMUNITY
VOLUNTEER
ENVIRONMENT
HEALTH
CRIME
EDUCATION
JOB CREATION
LOCAL SUPPLY
SOCIAL ENTERPRISE
Public
Private
Third
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Trust and relationships
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Engage empower
Political and regulatory
Third parties
Business Comment
ators
Media
Consumer
Community
Supportive Vocal
You
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Service
Support
Communi- cations
Education Incentive
Think about your role
Partner
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How
COST
ROI
WIFM
How
Ho
w H
ow
NEED
NE
ED
NE
ED
NEED
SUSTAINABILITY DO-ABILITY
APPETITE ROLE
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Your Local Budget
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Find the answers together 2. Forum or
summit 3. Design &
develop
The ‘people’ who matter work together to design & plan the
solutions
4. Delivery
Roll out
Change
Partnerships
1. Research & Insight
What do the people think and want?
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Public private partnerships
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Greenwich Leisure – Social enterprise
• Partners, including health, crime diversion, children and young people
70 public leisure centres
20 councils
Turnover £100m in 2011
• Big Society Award Winners
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• London ‘red bus’ routes
• Special Educational Needs transport
• Social services transport
• mainstream school transport
• park and ride
• community transport
• training and education for transport
1993 - £202K
Now: £20.4m
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Public Private Partnership with X Factor
• Alternative transport
• Congestion
• Community
• Environment
• Health
• Brand visibility
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Feeding 4,000 children each morning.
Provide healthy food, logistics and staff support
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• 10% of the jobs at new stores to ‘vulnerable people’.
• Unemployment Cost – £8000 pa
• Cost of recruitment £5K +
100 jobs
Attrition in disadvantaged groups 50%
50 x £5K = £250,000
Reduced to 10% - saves £225,000
Individual benefit: from £70 pw to £15,000 pa Reduced cost Local growth Long term health benefits Sustainable business - Create
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1. The specifics
• Social impact bonds
• The power of competence
• Data transparency
• Social enterprise
Take a look at your organisation
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2. The Environment
• Transparency & confidence
• Benefit & contribution
• Citizen engagement
• Partnership
3. The Barometer
• Authenticity
• Trust
• Social purpose
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Cust
3rd
PC
Media
Staff
LA
Local Bus
Com
YOU
YOU
Customer
Expectation+
Stakeholders+
Staff
What can you do?
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It is in our interest that the communities we live and work in are healthy, successful and happy!
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Claire Cater
Cater & Co. The Social Kinetic
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: [email protected]
Email: [email protected]
E Communications
Social (Re) Design