Presented By:
Nicole KroeseVP of Marketing & Partnerships
Likeable Local
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Social Media Health Check....
● Do I have regular interactions with happy customers and prospects online?
● Is my participation and reputation on social media well received?
● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments?
@NationalJeweler | @NicoleKroese | #LikeableWebinar
1. Show Personality AND Product2. Ask for Engagement to Capitalize on Social WOM3. Listen and Respond. To Everyone.4. Advertise on Social.5. Make Tools & Automation Your Best Friend
5 Ways to Use Social To Increase Holiday Sales
@NationalJeweler | @NicoleKroese | #LikeableWebinar
#1. Show Personality AND Product
Showcase what makes your business unique including stories about culture, employees and customers!
Why should people buy from YOU over the competition?
@NationalJeweler | @NicoleKroese | #LikeableWebinar
#2. Ask For Engagement to Capitalize on Social WOM
-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS
-77% of consumers are more likely to buy from a business recommended by family or friends!
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Ask For Referrals, Too!
A referral is the BEST gift a customer can give to you!
→ If you really are a likeable business, they’ll be happy to tell a friend.
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Social Media =The New Word Of Mouth
@NationalJeweler | @NicoleKroese | #LikeableWebinar
#3. Listen and Respond. To Everyone.
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Don’t miss sales opportunities!
But what happens if you get a negative comment?
• Delete it?NO! Deleting tells your customer “I don’t care.”
• Ignore it? NO! No response is a response.
@NationalJeweler | @NicoleKroese | #LikeableWebinar
LAST: Listen Apologize, Solve, & Thank
1. Respond Publically 2. Resolve Privately
....ASAP!
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Consider Responding with Surprise and Delight.
You could be surprised by the responses you get!
@NationalJeweler | @NicoleKroese | #LikeableWebinar
#4. Advertise on Social → Make sure your updates are actually seen by your audience.
Use Facebook, Instagram, and Pinterest Ads!
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Why Advertise on Social?
“Facebook Reachageddon” means businesses now have to pay to play to get their content seen
Facebook Reachageddon = The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Create Smart Audiences Reach the people who matter most to your business.
@NationalJeweler | @NicoleKroese | #LikeableWebinar
#5. Make Tools & Automation Your Best Friend
Succeeding on social media takes care and
regular attention, which takes time!
→ 60% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Tools We Love
@NationalJeweler | @NicoleKroese | #LikeableWebinar
About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn
Content Creation & Scheduling
@NationalJeweler | @NicoleKroese | #LikeableWebinar
TurboPost™ Technology
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Likeable Hub Site
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WANT TO LEARN MORE? See how you can Likeable Hub can help you be more successful by making
social media automated
1. SET UP a time to learn more!2. SAVE BIG $$ on packages before Nov. 30th
-SET UP a free demo & consultation & LikeableDemo.com -OR CALL 212.359.4347
@NationalJeweler | @NicoleKroese | #LikeableWebinar
Questions | Grand Prize!
Redeem your Likeable savings at LikeableDemo.com or call 212-359-4347!
Likeable Local: TWEET: @LikeableLocalEMAIL: [email protected] PHONE: 212-359-4347
Nicole KroeseTWEET: @NicoleKroese Email: 212.359.4347
@NationalJeweler | @NicoleKroese | #LikeableWebinar