Online Marketing CompanyFind out more about Ajax Union: www.Ajaxunion.com
Follow Us On Twitter: twitter.com/AjaxUnion
Like On Facebook: www.facebook.com/AjaxUnion
Connect On Linkedin: www.linkedin.com/companies/Ajax-Union
Call Ajax Union: 1-800-594-0444
Gearing Up For The Fourth Quarter:
Online Marketing Webinars
5 Strategies To Make Sure Your Business Is Ready To Excel
Find out more about our webinars: www.ajaxunion.com/webinar
Subscribe to our webinar mailing list to be instantly notified about the latest
webinar schedules!
Your Host: Joe Apfelbaum | CEO
Follow Joe on Twitter: @JoeApfelbaum
Friend Joe on Facebook: facebook.com/JoeApfelbaum
Connect With Joe on Linkedin: http://www.linkedin.com/in/Joe Apfelbaum
Today’s Agenda
• Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics• Email Marketing• Landing page development • Q&A
Why is Q4 so important for your business?
• Last chance to get company revenue up for the year
• Good way to reconnect with your clients/potentials/leads before the new fiscal year
• It’s almost the holiday season – people are looking to buy
Website Optimization
• Straight-forward Homepage• Organized Categories• Detailed Products / Services• Security logos• Functioning forms• Call To Action! (above the fold)• Phone/Email/Livechat Options
eCommerce Websites Specifically: • Clear Shipping Instructions• Order Processing Time• Return Information
Social Media• Review your social media accounts on Facebook,
Twitter, LinkedIn, Google+, Pinterest, etc.• Develop a game-plan for the end of the year• Look over Q3 Analytics and Insights• See which social media networks are driving the
most traffic to your website• Optimize what works; ditch what does not
Advertising Campaigns
• Review your website analytics from last year• What were people searching for to get to your
website? • Capitalize on those keywords• Promote your keywords through pay-per-click
advertising
Email Marketing
• Plan email campaigns and design templates for the big holidays in advance!
• Make sure the important landing pages on your website have “subscribe” buttons above the fold
• Email your lists consistently and more frequently than in Q3
Landing Pages
• …And work to push traffic towards those pages!
• Ask yourself: What action do I want visitors to take on my website?
• Create call-to-action information, optimized content, and functional forms
Quick Recap
• Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics• Email Marketing• Landing page development • Q&A
SPECIAL BONUS!
Ajax Union Events!
The first 3 people to use code 100WEBINAR get FREE tickets to our SEO Workshop on September 17th!
Claim your tickets now: http://seopanel718.eventbrite.com/ For more events, visit www.ajaxunion.com/events
Find out more about Ajax Union: www.ajaxunion.com
Questions?Comments?Concerns?
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOUGoing to Implement TODAY?
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
