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How To Define Your
Social Media Strategy
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Is Your Business A Ghost Town?
Perhaps NO Social
Media Strategy?
• No Engagement?
• No Email List?
• No Customers?
• No Business?
• No Business Partners?
Image Source: 500px. com/photo/37800478
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Your Business Goals and Objectives
First Step - Always
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…And Second
What do you really want to
accomplish on Social Media?
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“Determine Your
Business
Objectives for
Social Media.”
Socialmediaexaminer. com/how-to-setup-a-social-
media-business-strategy/
First Step - Heidi
Cohen
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“Identify Goals and
Objectives.”
Rebekahradice. com/social-media-marketing-strategy/
Your First Step –
Rebekah Radice
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Your First Step – John Paul Aguiar
Johnpaulaguiar. com/the-5-fingers-to-social-media-
learning/
“Know Your Goals.”
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“Determine your
goal.”
Websighthangouts. com/best-social-media-posting-
strategy/
Your First Step –
Stephan
Hovnanian
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Q1: How do I find my target audience?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
find and communicate with your target
audience. A small percentage of them
will become your customers.”
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Q2: How do I find my business/JV
Partners ?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
identify your business partners. You’ll be
helping each other grow your respective
online businesses.”
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Q3: How do I manage my online
reputation?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to keep
your reputation squeaky clean. It can take a
lifetime to build your integrity, but can be
destroyed with just a click of a button.”
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Q4: How do I build and increase the size
of my email list?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
funnel those who want to be helped,
closer to your high value service
offering. They are the ones who put
food on your table.”
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Q5: How do I want my personal brand to
be perceived?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
echo your value, your values, and why
you should be the chosen one.”
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1. Understand your
business goals.
2. Define your social
media objectives.
3. Answer those 5
strategic questions.
Gary Hyman
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Your Strategy
Read the complete article
“5 Strategic Questions That
Help Define Your Social
Media Strategy”
Ignite
http://bit.ly/1j5eJBT