5KEY LEARNINGS FROM CHICAGO SOCIAL MEDIA WEEK 2014

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O C T O B E R 1 5 , 2 0 1 4

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T H E W E E K LY T O TA L S

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SESSIONS ATTENDED

2317 24 13 3,000+TOTAL HOURS SLEPT DURING

WEEK

SHOTS OF ESPRESSO CONSUMED

REDBULL’S CONQUERED

NUMBER OF SLIDESHARE

VIEWS

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G O O G L E O N T H E L E F T; Y & R O N T H E R I G H T; W I N N I N G

A SOCIAL NETWORK BREAKDOWN:HOW DOES EACH PLATFORM STACK UP?

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B R E A K D O W N O F T O P S O C I A L N E T W O R K S

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BILLION ACTIVE USERS

2411.2 175 100 70MILLION ACTIVE

USERSMILLION ACTIVE

USERSMILLION ACTIVE

USERSMILLION ACTIVE

USERS

MILLION MOBILE USERS

945MILLION MOBILE

USERS

164MILLION MOBILE

USERS

150MILLION MOBILE

USERS

100MILLION MOBILE

USERS

62

MILLION DAILY USERS

757MILLION DAILY

USERS

115MILLION DAILY

USERS

89MILLION DAILY

USERS

72MILLION DAILY

USERS

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FIVE KEY IDEAS THAT ARE IMPACTING HOW BRANDS ‘DO’ SOCIAL IN THIS DAY AND AGE

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T H E P R I N C I P L E S

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KNOW YOUR AUDIENCE:HOW DO YOU HAVE A CONVERSATION IF YOU DON’T KNOW WHO YOU ARE TALKING TO?

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P R I N C I P L E O N E

“ A S B R A N D S , W E N E E D T O D I S T I N G U I S H W H AT O U R B O U N D A R I E S A R E W H E N S P E A K I N G T O O U R A U D I E N C E . A N D I N S O C I A L M E D I A , W E N E E D T O B R I N G T H E S E C O N V E R S AT I O N S T O O U R A U D I E N C E S I N M E A N I N G F U L , E N G A G I N G , C O N T E X T U A L W AY S . ” – J E N N I F E R W E S L E Y, G O O G L E

SOCIAL IS A CONVERSATION:IT’S NOT ABOUT THE BRAND, IT’S ABOUT THE PEOPLE WHO USE THE BRAND’S PRODUCT OR SERVICE OFFERED

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P R I N C I P L E T W O

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“ N O O N E L I K E S T O B E S O L D T O . ” – B R O O K S K I N N E R , T W I T T E R

CONTENT IS KEY:IF YOU WOULDN’T WANTTO SEE IT ON YOUR FACEBOOKNEWSFEED, IT’S NOT GOOD CONTENT

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P R I N C I P L E T H R E E

“ T H E S T U F F T H AT G O E S V I R A L I S T H E S T U F F A B O U T I D E N T I T Y. ” – A N D Y W I E D L I N , B U Z Z F E E D

SOCIAL IS MOBILE:IF YOUR CONTENT IS NOT FULLY VIEWABLE ON A MOBILE DEVICE, SAY GOODBYE TO YOUR GREAT ENGAGEMENT AND SHARE RATES

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P R I N C I P L E F O U R

6 7 % O F S O C I A L A C T I V I T Y H A P P E N S O N M O B I L E D E V I C E S

MORE AND MORE BRANDS ARE ENTERING THE CULTURAL DIALOGUE

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P R I N C I P L E F I V E

I N O R D E R T O E X E C U T E R E A L - T I M E P L A N N I N G S U C C E S S F U L LY, B R A N D S N E E D T O P L A N A H E A D

#THANKYOU

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T H E E N D

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