1. 5 Dos and Donts ofSocial Media Marketing By Monica Sims & Lucy Welton@photosims & @lucywelton#iCWebinarNovember 10, 2011

2. PresentersMonica Sims Lucy Welton@photosims@lucyweltonManager, Social Media Social Media MarketingEngagementCoordinator#iCWebinar 3. Housekeeping Recording the webinar Q&A Audio issues? Use computer audio Social Profiles Twitter: @icontact Facebook: Facebook.com/icontact Other Webinars#iCWebinar 4. What we will coverListen ChallengesOpportunity Social MediaEngage Learn#iCWebinar 5. ChallengesSource: Survey of iContact Customers 2011#iCWebinar 6. Opportunity#iCWebinar 7. Listen What are your customers saying What are they saying about YOU#iCWebinar 8. Listen What is being said about your competitors#iCWebinar 9. Learn What your audience wants#iCWebinar 10. Learn Ask questions Use Polls#iCWebinar 11. Engage#iCWebinar 12. 5 Dos and Donts#iCWebinar 13. Tip #1DO remember to be human DONT be automated#iCWebinar 14. Tip #2 DO remember that sharing is caring Email Subscribers Sharing your message ? YOU Facebook Fans Twitter Followers DONT forget to share with the network#iCWebinar 15. Tip #3 DONT ignore the badDO apologize@benpolitico Sorry about that.Sex is a common spam wordso we flag it. You can certifyyour message to have it gothrough human review.#iCWebinar 16. Tip #4 DONT hard sell DO create valuein posts#iCWebinar 17. Tip #5 DONT forget your goals DO measure results#iCWebinar 18. QUESTIONS Monica Sims @photosims Lucy Welton @lucywelton@iContact facebook.com/iContact#iCWebinar 19. Resources Tip #1: Be humanhttp://www.icontact.com/static/pdf/whitepaper_SocialMediaMarketing.pdf Tip #2: Sharing is caring http://blog.icontact.com/blog/seven-tips-on-integrating-email-and-social-media/ Tip #3: Dont ignore the bad http://blog.icontact.com/blog/five-beatles-songs-that-can-teach-us-about-social-media-marketing/ Tip #4: Create value http://blog.icontact.com/blog/believe-in-yourself-%E2%80%93-you-are-a-thought-leader/ Tip #5: Measurehttp://blog.icontact.com/blog/social-media-roi-a-deeper-look/#iCWebinar