Transcript
I Wish I Did That4Aʼs Transformation:TheIdeaEffect
New Orleans, March 2013
Rob Schwartz Global Creative President TBWA\
Creative DirectorWriter
Flu Sufferer
Me
I wish I did this
Most health-related advertising and marketing
makes us sick.
$17.4 Billion
source: CHPA (Consumer Healthcare Products Association)
Big Biz: OTC Sales in 2011
Written from the point-of-view of the user.
Not the manufacturer.
Lawyers with a sense of humor
A Smart Facebook App
1. People love brands that talk like people2. Healthcare is the new “Packaged Goods”3. The talent is in the agencies
Some Learning
Summary Film
Discussion.